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Press Release

Vritti iMedia Plans to go Hi-Tech & Innovative for brands at Allahabad Kumbh Mela 2019

Section :Other Briefs Category : Media

Press Release
Vritti Media
National, September 27, 2018

Approximately 10 crore people visited the Allahabad city for the Kumbh Mela in 2013. This year too, Millions of visitors with a predominant number from rural India are expected at the Allahabad Kumbh Mela 2019 to bathe in the holy Sangam (Ganga, Yamuna & Saraswati) and seek salvation.

To cater the needs of brands at this largest human gathering, Vritti iMedia, multiple award-winning rural marketing agency is fully equipped and gearing up for the largest religious gathering at the Allahabad.

Vritti iMedia works very closely with government authorities in providing technology for disaster management and resources for pilgrims in all Kumbh Melas and other big yatras. In same lines, VrittiiMedia is working on the association with Allahabad Kumbh Administration. Over the years the agency has successfully executed Kumbh Mela in Ujjain and Nashik. Similarly, this year the agency has advanced and innovative plans in providing assistance to the devotees.

Vritti iMedia is planning to provide facilities like lost and found center, free social messages, selfie zone of the replicated temple, washing vans, fumigation rickshaw, changing room, washing zone, Public Engagement and entertainment along with Disaster management centres and many more. The agency is strategizing to create brand awareness in the most relevant way possible by identifying consumer's needs by going techy at the Allahabad Kumbh Mela.

Vritti iMedia in association with brands arranged facilities for the devotees that enabled brand penetration and recall. The agency has also won several awards in Gold, Silver, and Bronze for the campaigns conducted at the Ujjain and Nashik Kumbh Mela. The agency has executed plans for brands like Emami , GSK , JK Cement , Godrej, Dabur etc.

For further information, please contact:

Joanna R. Rodrigues
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