National, November 22, 2018
Saral Jeevan, the 1st infotainment channel in Kannada, is all set to present farmer awards (Mannina Maga / Son of the Soil awards) for some of the most inspiring farmers. The 30 days campaign, which started with unveiling of farmers' anthem (https://youtu.be/p63psVpQ-xE), followed by inviting the public to nominate farmers, and panel of jury identifying the top few from hundreds of entries, comes to an end this Sunday with shortlisted formers from across Karnataka coming together for the awards ceremony.
Saral Jeevan's program for farmers on the same name is very popular for over 2 years and won many accolades, the awards are an extension of the program. Sponsored by Sri Datri Developers & Promoters, Mannina Maga Awards to take place in presence of key ministers from Govt. of Karnataka and agriculture scientists. The winners would be felicitated with memento & cash prize. Special telecast of the awards ceremony and few performances that are designed around the spirit of farmers is scheduled for 2nd Dec. on Saral Jeevan.
"Saral Jeevan stands by its core positioning (Betterment of Mankind). Farmer, who feeds the nation, is important to us since the channel launch, the reason why we have dedicated an exclusive program to farmers. Present awards are further reinforcement of our commitment to make some difference in this area. Objective of the initiative is not only to honour few innovative farmers, but to inspire lacks of other farmers by presenting the stories of successful farmers" says
Dr. Shri Chandrashekhar Guruji, Chairman, CG Parivar Group.
"While agriculture is the biggest sector in India and accounts for over 50% of employment, we believe that recognition to the innovative farmers is not adequate. Certainly the platform, awards, and big applause in front of millions of TV viewers will boost the humble farmers' confidence and inspire a million more stories. We have been receiving very positive response since the process of awards started. Looking forward to do more for the farm sector using our television as the platform" says Raghunatha Reddy, Business Head of Saral Jeevan.
Saral Jeevan telecasts News and non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture. Channel philosophy is to present inspiring, motivational and factual content that is positive in nature. A full-fledged satellite channel is available across MSOs in Karnataka and on DTH platforms (Airtel # 967, Videocon # 686 and Reliance Big TV # 836). Saral Jeevan is part of CG Parivar Group, founded by Dr. Sri Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.
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