National, November 30, 2018
News18, India's leading destination for news, launches their flagship news app in 11 different languages. An amalgamation of cutting-edge technology and user-friendly features, News18 app presents digital, TV and media live for their digital empowered audience. Packed with high-quality driven journalism, the largest news and media conglomerate will bring forth latest news through text, photo and video formats.
Reaching out to a larger segment of the audience, the plethora of languages will enable users to consume news in their preferred language at their fingertips. The News18 app will provide news and live TV in English, Hindi, Bengali, Marathi, Gujarati, Kannada, Tamil, Malayalam, Telugu, Punjabi, and Urdu covering the length and breadth of the country. The app will allow seamlessly transition between content formats; letting the user switch from text to video in a hassle-free manner. The impeccable user-friendly interface also provides access to all of News18's 16 TV channels at one click.
Network18's Chief Product Officer Avinash Mudaliar talking about the imbibed features in the app said, "Personalization of consumption is one of the most powerful tools in advancing audience relationships. To that effect, the News18 app allows effortless switching between text and video formats and between languages of one's choice. With increasing data speeds driving video consumption across social and regional strata, it is designed for on-the-go audience with features such as Live TV and offline reading, to provide readers a chance to bookmark an article and go back to it later at their convenience. It includes other such features which will make the news-viewing experience more engaging and compelling for the audience."
Offering a personalized news experience, News18 provides a wide range of news categories to the audience to choose from - ranging from Politics, Technology, Business, Gadgets, Sports, Auto, Lifestyle, World, India, Health & Fitness, Football, Cricket, Opinion, and Entertainment - users will enjoy a personalized feed of curated news based on their choice.
Manish Maheshwari, Network18 Digital CEO said, "We are seeing an unprecedented rise in smartphone penetration among Indic language audience across the country. This app allows users to personalize news consumption to their native language and also watch live TV simultaneously. This is a first-ever Digital service in India providing the option to choose from any of the 11 major Indian languages and 16 live TV channels to consume credible content from trusted brand in journalism on a device of one's choice."
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