National, November 30, 2018
Gaana, the leading music streaming player in the Indian market has rolled out a new version of the app on Android and iOS platforms that would offer music lovers a never before immersive experience. By enhancing the discoverability of music, aiding in decision making of playlists, a better voice search and with the availability of lyrics, the app is become more engaging and interactive than ever before.
The app with more than 80 mn users and over 2.2 billion streams a month across 30 languages including Indian regional languages has introduced a facelift to improve user experience on the app.
The newly added lyric prompt feature is unique and an innovative step in the digital music space. The voice search assistant also makes toggling hassle - free and quick. It is fun, enticing and will enhance stickiness on the app.
- Voice is the most convenient medium for input unlike a keyboard and we see the millennial generation moving to Voice in a big way. Also the new wave of internet users will primarily use Voice as input as many will not be comfortable with typing. The Voice Search Assistant will make accessibility faster as it gives you the freedom to make movements on the app without having to type details of the songs. Users can search for their favourite songs by saying the name of song, singer, movie, lyrics, moods and occasions. On Gaana, currently almost 25% of the users usevoice assistant to search and play songs directly.
- Consumers can not just listen to the music but also sing while the song is playing. The new feature will let consumers view Lyrics With Full Screen Players. The font and the style can be changed to make it appear more legible. The feature will also help empower a new breed of talent who can rehearse as the song plays out.
- In addition to the above, the app has been made more user-friendly with an increased focus on imagery and breathing spaces. It has also improved player experience and onboarding process.
Commenting on the new launch, Mr. Prashan Agarwal, CEO - Gaana said,"Today we are at more than 80 mn monthly active users with an active subscription base. We are extremely passionate about elevating consumer experience at every step which is why we decided to give the app a facelift to further enhance user interaction. Over the last few months, we have increased investment in machine learning and AI to improve our recommendation algorithms and today almost 15% consumption on the platform is being delivered through our recommendation engine. "
He further added, our focus at Gaana is to be the everyday companion of every user by being there through all the different moods and phases that our user goes through. Keeping in line with this, we are certain that the revamp will help us curate a fulfilled user experience on the App."
The new developments make the app more enticing thus adding a thrill element to your music experience. Gaana 8.4 version upgrade will be available to Gaana's IOS and Android user base.
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