National, December 21, 2018
Just like the stars that light up the streets in Kerala before the first week of December, Christmas brings a smile to every Malayali who celebrates it to the fullest, religion no bar. Freshly baked cakes and wines make their way into every household in Kerala, where the whiff of homemade delicacies- both savoury and sweet, promise a bon appetite the entire season! Every street echoes the happy tune of the carols, and no one is taken up by surprise when a bandwagon of children turn up at the door of every home, with their perfectly dressed Santa, dancing, singing and making merry. Christmas also comes with a truck load of reasons for the Malayali who loves to shop. A season filled with shopping festivals and great discounts lined up at stores, Christmas never fails to make the folks of God's own country go weak on their knees. Until the last star is put down, Christmas is celebrated undoubtedly as the biggest regional festival in Kerala, after Onam.
This Christmas, the world's best online news portal which is also a home to over 16 million Malayaees - Manoramaonline powered by Malayala Manorama, decided to bring in the season with a twist. A 10-member team from the brand visited GroupM, India's leading marketing services conglomerate and set up one of the most memorable on-ground activities at their cafeteria. The activity involved a 3-member band along with Santa, surprising the employees at GroupM with a refreshing version of the famous Christmas carol - Jingle Bells, adding a regional flavour to it. They sang the entire carol in Malayalam, danced and made merry with the people at GroupM.
With great energy and excitement, this on-ground activity didn't miss to win cheers from everyone present at the event. It built a strong brand connect by seamlessly communicating Manoramaonline as the best digital platform for brands/advertisers looking to showcase their brand and to talk to millions of Malayalees in Kerala and across the globe. Such on-ground activities create a tangible experience for brands and will serve as one of their greatest measures of brand recall.
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