National, April 24, 2019
Livpure Private Limited, India's fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India's first future ready Smart Air Conditioner powered by HEKA.
Livpure Smart ACs are equipped with Wi-Fi, IOT module and embedded with Artificial Intelligence and Machine Learning that will provide its user's comfort preferences. Through HEKA technology, Livpure ACs will observe user's comfort preferences (temperature settings the user is comfortable at) during 1st week of usage and will thereafter, start applying AI/ML algorithm to optimize the energy efficiency of the AC. This results in savings of up to 40%.
Apart from the above, the ACs shall be equipped with LIVFRESH Technology's, EGAPA Filter which gives pure air faster than any other AC.
Through a simple and interactive mobile app, consumers can convert their mobile into a remote and access the AC from anywhere. Adaptive pairing with Amazon Alexa allows user to operate AC effortlessly through voice commands. Another distinguishing feature of Livpure Smart AC is the Geo Fence based automation allowing the user to automatically switch ON the AC (within preset distance) before they reach home, or switch OFF the AC when they are away. It is embedded with HEKA's i-Diagnosis capability that finds faults or service requirements if any and alerts the service team automatically. User can also set service schedules as per convenience, through the mobile app for proactive service.
Speaking on entering into a new segment, Sushil Matey, Director, Livpure said, "Being at the forefront of innovation in the water purification industry, we wanted to enter an aspirational and growing category to benefit Gen Y consumers. We are excited to launch Livpure smart ACs powered by HEKA technology that shall provide users the advantage of customized comfort plus consume up to 40% less energy. By entering into Air Conditioners, we wish to deliver seamlessly integrated technology to every household at an affordable price."
"Flipkart's aim is to ensure an unmatched shopping experience for customers driven by diverse selection, best in class products at affordable prices, and hassle-free delivery and installation. Through the new Livpure Smart AC range, we will be further expanding the AC market in India and will be taking the latest in cooling technology to customers all across the country." Hari Kumar G, Head - TVs & Appliances, Flipkart.
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