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Press Release
Sandesh
New Delhi, July 22, 2019
Afaqs! organised the first edition of “afaqs! Media Brand Awards” to recognise and celebrate the extraordinary achievements of various media brands in the field of print, TV, radio, online & OTT, in Delhi on 19th July 2019.
In the event, Sandesh News won Bronze Award in the ‘Best Print Ad’ category of the ‘TV News’ Segment for its election campaign.
The winners from the entries were decided based on the idea, content, design and engagement of their campaigns. The jurors of the Media Brand Awards included top officials and leaders of various leading corporates.
According to Manish k Singh, Sr. General Manager - Brand Marketing & Circulation, The Sandesh Ltd.
The Idea behind the winning campaign was taking a cue from the epic Mahabharata, we drew a parallel between the Lok Sabha Elections and the game of Chopat (or Chousar in Hindi) and played around it. The game is full of twists and turns and highly engaging. It generates high curiosity among the onlookers too. The player that makes the winning move wins the big prize.
The Campaign Line was “Chuntani ni Chopat, Ukelo Sandesh News Sathe" {Untangle the Chopat of Elections with Sandesh News}
We promoted 10 programmes with this Campaign
1. The Sandesh Assembly
2. Know Your Candidate
3. The Gladiators of the Great War
4. Election Action & Reaction
5. The Power Battle
6. To The Point
7. Election Kaleidoscope
8. Attack & Counterattack
9. The Voters' Voice
10. The Power Battle 2019
The campaign kept on building excitement and educating the masses. The result was simply exceptional. It made Sandesh the No. 1 viewed Gujarati News Channel during the 2019 Lok Sabha Election’s Result (Source Week 21 BARC Report 2019).
For any further information, please contact:
Shakir Mangwa
Email: shakir.magwa@sandesh.com