Advertising

Advertising

Option Design wins creative duties of BARISTA

The creative agency will create brand strategies for BARISTA and give a new outlook for its communication and media
Advertising

First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'...

The latest Sunfeast ad with Alia Bhatt repositions cookies as 'meetha,' but they're not the first ones to do that...
Advertising

“We don't follow category norms”: Moksh Chopra, CMO, KFC

We sat down for a quick chat with him as Madame Tussauds Delhi unveils KFC's Zinger aka 'The Original Celebrity Burger' at a recent event...
Advertising

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Advertising

DAN Programmatic launches Creative Insights Engine 'DAN Vision for Creative'

‘DAN Vision for Creative’ will be merged with the Programmatic Predictive Technology, DAN Vision, launched earlier this year, and is available for global use.
Advertising

Another paint brand goes the purpose way

After Shalimar Piants, paint vertical of the Kamdhenu Group leaps onto cause-wagon.
Advertising

Grey hair, curly hair, short hair... This Dove ad welcomes them all

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.
Advertising

OPPO's ad featuring visually challenged person strikes a chord

The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..
Advertising

ASCI decisions to be applicable to both members and non-members

The Delhi district court (Tis Hazari) announces recently..Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would then not have to abide by ASCI decisions.
Advertising

Brand believers, brand advocacy and nations

On Independence Day, Ajit Narayan writes about brand advocacy and nations in a guest article...
Advertising

Option Design wins creative duties of BARISTA

The creative agency will create brand strategies for BARISTA and give a new outlook for its communication and media
Advertising

First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'...

The latest Sunfeast ad with Alia Bhatt repositions cookies as 'meetha,' but they're not the first ones to do that...
Advertising

“We don't follow category norms”: Moksh Chopra, CMO, KFC

We sat down for a quick chat with him as Madame Tussauds Delhi unveils KFC's Zinger aka 'The Original Celebrity Burger' at a recent event...
Advertising

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Advertising

DAN Programmatic launches Creative Insights Engine 'DAN Vision for Creative'

‘DAN Vision for Creative’ will be merged with the Programmatic Predictive Technology, DAN Vision, launched earlier this year, and is available for global use.
Advertising

Another paint brand goes the purpose way

After Shalimar Piants, paint vertical of the Kamdhenu Group leaps onto cause-wagon.
Advertising

Grey hair, curly hair, short hair... This Dove ad welcomes them all

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.
Advertising

OPPO's ad featuring visually challenged person strikes a chord

The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..
Advertising

ASCI decisions to be applicable to both members and non-members

The Delhi district court (Tis Hazari) announces recently..Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would then not have to abide by ASCI decisions.
Advertising

Brand believers, brand advocacy and nations

On Independence Day, Ajit Narayan writes about brand advocacy and nations in a guest article...