Advertising

With this, Maggi has also owned up all the earned mentions and conversations around the brand.

Aimed at promoting its Community Help function, the ad, created by Droga5 talks about how, despite the crisis, there is still happiness in the world.

Nycil sanitizer, which was initially planned to roll out in 2021, is now ready to hit the market in April itself.

Lifebuoy has moved the Bombay High Court over a Dettol ad that allegedly depicts a red bar of soap - very similar to Lifebuoy's soap.

The Abby Awards at Goafest are the biggest and the most sought after recognition in the advertising, media & marketing industry – while Goafest itself is the premier Indian event for the communications, media and advertiser fraternity.

As part of the mandate, 22feet Tribal Worldwide, a part of the DDB Mudra Group, will steer the digital transformation of the brand from digital marketing to e-commerce. The integrated account includes creative by DDB Mudra.

While the ad drives home the effectiveness of soap against germs, it is a replication of a viral ‘soap trick’ video, a popular science experiment.

Cannes Lions' MD says they're opening their platform to share fascinating stories that tell how creativity can create positive change.

Its next edition will be held from June 21-25, 2021 because the 2020 edition was cancelled due to the Coronavirus crisis.

... to talk about the Coronavirus, how it spreads from one person to another and why you should follow the precautions prescribed by public health officials