Advertising

Advertising

"About 25% of our traffic since last year's lockdown is from new users in small towns": Pepperfry's Kashyap Vadapalli

In a quick chat about his new ads, the CMO talks about busting the psychological barriers of first-time buyers.
Advertising

Licious and FreshToHome sing in tune to lure meat lovers

While the different approaches of both the brands will be obvious, based on their products and strategies, the similarities just float to the surface.
Advertising

Rin unveils new spot with Indian fencer Bhavani Devi

Devi is the first Indian fencer to qualify for the Tokyo Olympics.
Advertising

MediaCom wins media mandate for Aqualite

The agency will be responsible for the media strategy, planning, buying and implementation.
Advertising

FreshToHome pits its offerings and buying experience against a wet market

In a three-ad campaign, the online brand touts the convenience and high quality meat and seafood that it offers.
Advertising

Indeed’s Pride ad talks about the power of empathy at work 

Follow Taylor’s journey on how they prepare for an interview.
Advertising

Luminous Power Technologies onboards Wavemaker India as media partner

The account will be handled from their Gurugram office.
Advertising

Gozoop Group acquires Stratton

Acquired agency, Stratton will be rebranded as Sm(all) and will operate independently as the challenger agency within the Gozoop Group.
Advertising

Ed-tech brand Vedantu "guarantees" better marks in latest ad; "We're nervous and excited about this promise": Kunal Dubey

It's part of the platform's 'Vedantu Improvement Promise'. We chat with the brand's marketing head about this daring move.
Advertising

Lifebuoy says its “virus fighter” can save you thousands in medical expenses

The brand’s touting its Rs 10 soap and good hygiene habits as the ideal tools to stop the spread of the Coronavirus.
Advertising

"About 25% of our traffic since last year's lockdown is from new users in small towns": Pepperfry's Kashyap Vadapalli

In a quick chat about his new ads, the CMO talks about busting the psychological barriers of first-time buyers.
Advertising

Licious and FreshToHome sing in tune to lure meat lovers

While the different approaches of both the brands will be obvious, based on their products and strategies, the similarities just float to the surface.
Advertising

Rin unveils new spot with Indian fencer Bhavani Devi

Devi is the first Indian fencer to qualify for the Tokyo Olympics.
Advertising

MediaCom wins media mandate for Aqualite

The agency will be responsible for the media strategy, planning, buying and implementation.
Advertising

FreshToHome pits its offerings and buying experience against a wet market

In a three-ad campaign, the online brand touts the convenience and high quality meat and seafood that it offers.
Advertising

Indeed’s Pride ad talks about the power of empathy at work 

Follow Taylor’s journey on how they prepare for an interview.
Advertising

Luminous Power Technologies onboards Wavemaker India as media partner

The account will be handled from their Gurugram office.
Advertising

Gozoop Group acquires Stratton

Acquired agency, Stratton will be rebranded as Sm(all) and will operate independently as the challenger agency within the Gozoop Group.
Advertising

Ed-tech brand Vedantu "guarantees" better marks in latest ad; "We're nervous and excited about this promise": Kunal Dubey

It's part of the platform's 'Vedantu Improvement Promise'. We chat with the brand's marketing head about this daring move.
Advertising

Lifebuoy says its “virus fighter” can save you thousands in medical expenses

The brand’s touting its Rs 10 soap and good hygiene habits as the ideal tools to stop the spread of the Coronavirus.