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Five new businesses fall into MAA Bozell’s kitty

The size of these five businesses adds up to around Rs 20 crore

MAA Bozell, Bangalore, has bagged five new businesses. These include Zimson Watches, Mantri Developers, Coir Board, Krish Clothing—TAG trousers and Green Trends.

The total size of the five businesses adds up to around Rs 20 crore.

Bunty Peerbhoy, chairman, MAA Bozell, says, “Our USP lies in the fact that we provide the entire canvas of marketing communications and play the complete custodian of the brand.”

He adds, “We bagged these accounts because of our fresh approach to the creative task.”

MAA Bozell will handle the complete integrated solutions for Mantri Developers, while their advertisements for Zimson Watches, Krish Clothing and Green Trends will be seen across all media.

While, Mantri Builders is a reputed construction company in Bangalore, Green Trends is a chain of unisex family salons and spas under the Cavinkare Group’s retail division, Trends in Vogue.

The agency has planned different creative strategies for all its new clients.

For instance, for Mantri Builders, it plans to position and market each of its projects as well as profile the organisation using integrated communications. Similarly, the creative strategy for Coir Board is to develop a campaign for eco-friendly coir products to increase domestic consumption. And MAA Bozell aims to position the Zimson watches brand as a preferred choice for those who seek premium watches.

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