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Nisha Singhania joins Rediffusion DY&R as director, planning

Singhania has moved to Rediffusion DY&R from Grey

After her second innings with Grey, Mumbai, Nisha Singhania, senior planning director, has decided to move on again. She has joined Rediffusion DY&R, Mumbai, as director, planning.

Speaking to agencyfaqs!, K Subramanian, national planning director, Rediffusion DY&R, says, “We were looking for someone who could serve our organisation as a knowledge aggregator on various aspects such as consumers, brands and market trends. So, we got Singhania on board. She will spearhead all these activities out of the Mumbai office.”

Singhania, a management graduate from the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, started her career as a management trainee with Grey, Mumbai, in 1997. After serving there for five years, she joined Ambience Publicis in the planning department. She also did a short stint with Leo Burnett, after which she joined Grey once again, this time as senior planning director.

Talking about her new role, Singhania says, “My profile in Rediffusion calls for deeper understanding of consumers and mapping trends across categories and I believe that makes my role extremely challenging. Apart from this, I will also handle two more brands.”

© 2005 agencyfaqs!

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