Octane Communications bags Heinz’s Sampriti Ghee, Dilmah Tea and Blue Lotus jewellery

Octane Communications is on a winning spree and has added three new businesses to its kitty. This includes the creative duties for Heinz’s Sampriti Ghee, Dilmah Tea and Blue Lotus jewellery. No separate AOR has been assigned to handle the three businesses.

Gangadharan Menon, partner, Octane Communications, says, “Dilmah, which is a Sri Lankan brand, has been present in India for the last two years, but now they are ready to launch a new variant, Dilmah Raga, targeted at high-end consumers in India.”

At the time of the launch, Law & Kenneth (then St Luke’s) handled the creative duties for Dilmah Tea, but last year, the company hired a local advertising agency in Colombo to handle the creatives.

Tommy Joseph, country manager, Dilmah Tea, says, “This time, we decided to hire a new agency for both the mother brand and the new variant and we started looking for agencies in India. In the course of our search, we were quite impressed by some of the previous work done by Octane Communications.”

Octane Communications has also won the creative duties for Heinz’s new product, Sampriti Ghee. The product was initially launched in north India, but now that the company is ready for an all-India launch, they have called for a creative pitch.

In the last 15 days, Octane Communications has also bagged the account of a Mumbai-based jewellery brand, Blue Lotus.

The combined size of all three businesses is estimated at Rs 7-8 crore.

Talking about the media mix for all three businesses, Menon of Octane Communications says, “For Dilmah, we are considering below-the-line activities besides print, radio and also the web. And for Heinz’s Sampriti Ghee, the media plan will include all three – television, print and radio.

© 2005 agencyfaqs!