O&M, Mudra and McCann to feature in the ‘CA Annual’

Entries from Mudra, McCann-Erickson and O&M have been selected to feature in the ‘Communication Arts Advertising Annual’ (‘CA Annual’) for 2006.

It was reported earlier by agencyfaqs! that O&M, Delhi, Rediffusion DY&R, Mumbai, and 1pointsize, Chennai, had been shortlisted for the ‘CA Annual’ for 2006. O&M is in the news a second time with respect to the ‘CA Annual’ because the results for the annual are being announced in stages and are not yet completely out.

The O&M, Mumbai, magazine campaign for the IAPA (Indian Association for Promotion of Adoption and Child Welfare) has been selected in the Public Service category. The ad, titled ‘Toys’, which is a part of the same campaign, has also been selected separately in the Singles Press Ad category. Sumanto Chattopadhyay, creative director, O&M, and Kunal Sawant, art director, O&M, have worked on this campaign. The ads effectively convey the message of encouraging child adoption.

The Mudra, Mumbai, print campaign for Olympus has been selected in the Press Ads category in the ‘CA Annual’. Olympus is a Japanese brand and well known for its digital cameras. The campaign is the creation of Mahesh Gharat, creative director, Mudra Communications. It creates awareness about the unique feature of the new model, the MJU 700, highlighting its Digital Image Stabilizer, which, when mounted on a tripod, ensures image stability, as opposed to a professional SLR camera.

McCann-Erickson has two entries this year in the ‘CA Annual’. From Mumbai, its stationery design for Jessica Menezes, a freelance film editor, has been selected. The stationery includes letter heads and visiting cards that depict the work profile of a film editor by showcasing a butcher knife in a ruthless manner. This design is the creation of Denzel, who is an art director with the Raghu Bhat and Manish Bhatt group.

From Delhi, McCann’s TV commercial for Prayas, an NGO that is against child abuse, has been shortlisted in the Public Service category. The commercial shows a little girl in the screen with a cursor in the shape of a hand, feeling up her body in a descending motion. The commercial is the creation of Ritu Sharda (copy) and Mohammad Shoaib (art). Prasoon Joshi, regional creative director, South & South East Asia, McCann-Erickson, is the creative director for the commercial.

© 2006 agencyfaqs!