Everest’s ex-Mumbai branch head bitten by dotcom fever

B Sridhar has joined Sulekha.com as director, global brand and marketing. He will be responsible for building up the brand and customising the content in the Indian context

Everest Brand Solutions’ ex-general manager and Mumbai branch head, B Sridhar, has joined Sulekha.com, the online community and social networking portal for Indians worldwide, as director, global brand and marketing.

His mandate at Sulekha will be to grow and develop the brand in India and customise the site in the Indian context. Commenting on his move from mainstream advertising to a social networking portal, Sridhar says, “The digital and Internet space is experiencing such a boom. It has the capacity to overpower traditional advertising in the near future. At Sulekha, I have the challenge of building up the brand and making it a name to reckon with.”

Everest’s ex-Mumbai branch head bitten by dotcom fever

B Sridhar

Satya Prabhakar

Sridhar has been associated with Everest Brand Solutions for the last two years. Overall, his experience in the field of advertising and marketing spans 10 years. He started his career with a short stint at ‘The Times of India’ and later moved to Rediffusion DY&R, where he spent close to three and a half years. Thereafter, he joined Eveready as senior brand manager. He stayed with the company for three years before he joined Everest Brand Solutions.

He has worked on brands such as Diageo’s Shark Tooth Vodka, Godfrey Phillips, Veedol, Airtel and Eveready.

Satya Prabhakar, chief executive officer, Sulekha.com, says, “Sridhar has a sound advertising background. He has the unique ability to think through the right positioning for various brands and clients. He has spent a considerable amount of time understanding the consumers in the market. His experience will surely add value in building up Sulekha as a brand in India.”

Sulekha.com is part of Migliore Web Solutions and was established in 1998. It is based out of the US (Austin, Texas). It commenced its operations in India about 18 months ago. It gets 80 per cent of its traffic from NRIs and focuses on areas such as blogs, groups, networking, online yellow pages, online classifieds, real estate and travel.

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