RK Swamy grabs Suzuki’s scooter account

Following a multi-agency pitch, RK Swamy/BBDO has bagged the creative duties for Suzuki Motorcycle India’s soon to be launched gearless scooter, which will mark the company’s foray into the gearless scooter market.

Sunil Kukreti, vice-president, RK Swamy/BBDO Delhi, has confirmed the development to agencyfaqs!. He refused to assign a figure to the advertising spends, but called it a significant win. Industry sources say the size of the business is close to Rs 15 crore.

The pitch for this account was called in July and quite a few leading agencies were known to have participated in it.

Suzuki Motorcycles plans to launch a national campaign. The media mix, though not yet fixed, will comprise tentatively a multimedia campaign, including print, television, outdoor and online.