M&C Saatchi brings Parveez Shaikh on board

M&C Saatchi India has brought in Parveez Shaikh as senior vice-president and executive creative director. Before this, Shaikh worked as a freelance consultant for some time. He will now look after the creative output of the agency’s Mumbai branch.

Rajiv Sabnis, executive director, M&C Saatchi Mumbai, says, “The Mumbai branch is only a year old, and Jet Airways was our first business. Shaikh will be primarily responsible for this branch, which is set to grow.” Shaikh will report to Sabnis.

Shaikh has more than 100 national and international awards to his credit, including two Cannes Lions and five finalists. He also has to his credit entries in the D&AD, the One Show, the New York Festivals, and has won the Copywriter of the Year award.

Shaik has featured in the Indian Copy Book as one of the 16 best Indian copywriters of all time. He has been voted one of the 10 most admired creative directors in the country by advertising professionals and clients. The survey was conducted by The Economic Times, the leading business and financial newspaper.

Shaikh has worked on brands such as Philips Audio, Franklin Templeton AMC, Asian Paints, Shoppers Stop, ICICI Bank, Cadbury India, Hindustan Lever, Lovable Lingerie, Live-in Jeans, Mumbai Traffic Police, Warner-Lambert, BBC, Pfizer consumer products, Cancer Patients Aid Association and Kotak Mahindra Primus. He counts the campaigns for Franklin Templeton and Anti-Smoking among his most memorable pieces of work.