Partho Sengupta quits BBDO; to join Iris

Partho Sengupta, creative director, BBDO India has called off his stay at the agency. He joined the agency beginning this year, and was one of the first appointments when the agency set up shop in the country. He was primarily looking at the 7Up business. He is joining Iris, a global marketing agency, as creative director.

Word was around that Sengupta would be joining Law & Kenneth, but it hasn't turned out likewise. Headquartered in London, Iris, where Sengupta is to join, has a presence in India too. So why switch to a marketing agency, after spending 15 years in advertising? Confirming the news to afaqs!, Sengupta says, “Digital, retail- all these mediums, are the future of advertising. And that’s why Iris.”

Prior to joining BBDO, Sengupta was with Rediffusion – Y&R (previously Rediffusion DY&R). He joined Rediff in September 2006, and was looking after the creative for the non-Airtel brands of the agency. He was looking after Xerox, General Motors and Bacardi and also worked on Amway’s first commercial. Before stepping out of the agency, for a brief period, he looked at the creative for Airtel.

Sengupta began his career in advertising around 15 years back at Lowe's (then Linats') Kolkata branch. He has also worked with Bates 141 (then Enterprise Nexus) and Mudra too. He has also had short stints at Saatchi & Saatchi and Euro RSCG. Cheil Communications and Dentsu Marcom also happened.

Some of the brands that Sengupta has worked on include Samsung, Sony TV and Handycams, McDonald’s, Maruti, Mitsubishi Lancer, Hyundai Santro Xing, Elantra and Sonata, HBO and DT Cinemas and SBI credit cards.