Mudra Connext bags media mandate for Akai; account size pegged at Rs 10-12 crore

The size of the business is estimated to be Rs 10-12 crore

The Delhi office of Mudra Connext, a strategic business unit of Mudra Max, has bagged the media mandate for Akai. The size of the business is estimated to be Rs 10-12 crore.

Mudra Connext bags media mandate for Akai; account size pegged at Rs 10-12 crore

Confirming the development, Pranay Dhabhai, managing director, Akai India, says, "Partnering with Mudra is a vital and integral part of our overall business strategy and correctly fits with our goal to reinstate our position in India. We are sure Mudra Connext's thorough and insightful approach will help the brand in redefining design, technology and adaptability.

"Mudra's strategic thinking with an overall media perspective and an extremely passionate and enthusiastic team made us choose it as our media partner," he adds.

Founded in 1929 in Tokyo, Japan, Akai is known for its value driven Japanese technology and design across verticals. It has also engaged in offering home entertainment products, specialising in the audio and video arenas. The company recently announced the resurgence of the Akai brand in the Indian market with the launch of its electronic and mobile handset segments.

Speaking on the win, Manas Mishra, executive vice-president and country head, Mudra Connext, says, "We are delighted to be working with a strong and reputed brand such as Akai. We look forward to fostering a long and successful partnership with it. The brand has some major new national initiatives planned and we will help it every step of the way."

Akai aims to become one of the prominent players in the Indian market in the coming years.

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