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"50-52% of our audience is from enterprises" - Vineet Singh, Head of Marketing, WeWork India

Marketing

Fri, 19 Apr 2019

WeWork targets millennials, wants to tell stories...

Alcohol brand Absolut India's stylised take on racism...

Digital

Thu, 18 Apr 2019

This isn't the first time the brand has dabbled in causevertising and other alcohol brands are doing it too.

Brands ride high on the election wave...

Digital

Thu, 18 Apr 2019

From Swiggy and KFC to MX Player and Times Now, the hottest names in the ad biz are out with their election-themed campaigns as we arrive at the second phase of polling in the ongoing Lok Sabha election.

Reliance Retail in talks to buy loss-making toy store chain Hamleys

Marketing

Thu, 18 Apr 2019

The 250-year-old enterprise, on the block since September 2018, is facing intense competition from online stores such as Amazon, but Reliance expects to get a global footprint with the acquisition.

Netflix working on cheaper mobile-based service to gain subscribers

Digital

Thu, 18 Apr 2019

At present, the California-based company's basic monthly subscription plan is priced at Rs 500.

ShareChat has taken down over 400,000 pieces of unique content since Feb

Digital

Thu, 18 Apr 2019

The removal of over 54,000 accounts was the largest such removal yet, ShareChat said.

FMCG likely to grow at a slower pace of 12% in 2019, says Nielsen

Marketing

Thu, 18 Apr 2019

The current pace of growth is equal to what it was nearly two years ago.

Durex, Fevicol, Hotstar among brands teasing Game of Thrones fans

Advertising

Thu, 18 Apr 2019

Some brands are finding creative ways to seat themselves on the iron throne...

ALTBalaji: Where it stands two years post-launch

Digital

Wed, 17 Apr 2019

Nachiket Pantvaidya, CEO ALTBalaji and group COO Balaji Telefilms speaks about the highlights of its journey so far and the way ahead.

A closer look at Zee Cinema's re-branding exercise

Advertising

Wed, 17 Apr 2019

We spoke to Prathyusha Agarwal - CMO, ZEEL, about the new logo and its brand positioning - 'Seene Mein Cinema'.

AI, predicting consumer behaviour and personalising customer experiences...

Digital

Wed, 17 Apr 2019

Here are some of the things that went down at Adobe's Symposium 2019.

IPL hits new high on Star India's Hotstar with record 267 million viewers

Digital

Wed, 17 Apr 2019

The IPL's viewership on TV grew 21 per cent over 2018 in the first two weeks of the current season, while the reach of the tournament for the same period was 345 million.

Walmart chief Doug McMillon impressed with Flipkart's tech prowess

Digital

Wed, 17 Apr 2019

Doug McMillon says he would like to leverage Bengaluru firm's technology for global ops; underscores importance of India market.