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"Ad fraud is a moving battlefield": Mastercard's marketing head, Manasi Narasimhan

Marketing

Fri, 22 Feb 2019

Mastercard recently tweaked its logo - the brand name was dropped. We profile Manasi Narasimhan, vice president of marketing and communications, Mastercard South Asia. We also spoke to her about the digital advertising ecosystem.

"Human relations are under threat in the digital world" - Piyush Pandey

Advertising

Fri, 22 Feb 2019

At an event, Pandey went on to showcase six of his agency's works, Indian and global, to highlight the role of a brand's communication in enhancing human relationships.

"You can't outsource responsibility": Paul Polman, former CEO, Unilever

Marketing

Fri, 22 Feb 2019

At an event at Kochi yesterday morning, Paul Polman spoke about the need for companies to have 'sustainable development goals', something Unilever has been advocating for years. He also confirmed beyond doubt that brands should stand for a larger purpose.

Your favourite Rola Cola may be back soon

Digital

Fri, 22 Feb 2019

Parle plans to relaunch the hard-boiled candy with Cola flavour after consumer demand on twitter.

Parliamentary panel summons top bosses of Facebook, WhatsApp, Instagram

Digital

Fri, 22 Feb 2019

The agenda of the Parliamentary Standing Committee on IT for the March 6 meeting is to hear these companies' views on safeguarding citizens' rights on social/online news media platforms.

Nokia rides 5G wave, surging data consumption to entrench its position

Digital

Fri, 22 Feb 2019

Nokia - working with all existing telecom players in the country - is witnessing an urge among players to prepare their networks with 5G technology in advance.

Tata Starbucks plans to improve sales, cut losses: CEO Navin Gurnaney

Marketing

Fri, 22 Feb 2019

CEO Navin Gurnaney said the focus for the firm was on 'unit economics'.

Telecom panel decision on Bharti Airtel, Vodafone, Idea penalty deferred

Digital

Fri, 22 Feb 2019

An internal panel of DoT comprising seven members is divided over the penalty proposal.

"In a digital world, consumers are aware, cynical, distrustful": D Shivakumar, Aditya Birla Group

Digital

Thu, 21 Feb 2019

What matters to people, and consequently brands, in the online world? Ex-Pepsi hand and present day executive president at Aditya Birla Group D Shivakumar gave some tips on stage at Kochi last afternoon.

"Dentsu's model is closest to the S4 Capital."- Sir Martin Sorrell

Digital

Thu, 21 Feb 2019

Sorrell reveals that S4 Capital is set to start operations in India soon, starting with content. He also hinted at acquiring 'small, successful' agencies as a strategy.

A closer look at Paisabazaar's 'Wedding Speech' advert

Digital

Thu, 21 Feb 2019

This long-form film crafted by Enormous Brands, features a hearing/speech impaired protagonist.

Edelweiss Tokio Life's new TVCs directed by Shoojit Sircar tell you why you need a backup of your backup plan

Advertising

Thu, 21 Feb 2019

Is it a bird? Is it a plane? Nope, it's... Mom? In Shoojit Sircar's new ad films for Edelweiss Tokio Life insurance, Moms save the day...

Social media warriors add volume to Xiaomi's ringtone in India

Digital

Thu, 21 Feb 2019

They played a crucial role in brand's rise to the top in the smartphones market in 2018, with a 29 per cent share.