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How do you design a beer brand?

Marketing

Mon, 19 Nov 2018

Our guest author shares his recent experience doing just that - designing the look, identity and strategy for Kati Patang.

When Nerolac turned baggage belts into shade cards

OOH News

Mon, 19 Nov 2018

We spoke to Peeyush Bachlaus, GM - marketing, Kansai Nerolac Paints, about the outdoor campaign.

Thomas Cook to invest Rs 300 mn by 2020 to expand footprint in India

Marketing

Mon, 19 Nov 2018

Looks at opening 50-60 new offices pan India over the next 2 years.

"When Alyque pitched to clients, it was like a theatre performance..."

Advertising

Mon, 19 Nov 2018

KV Sridhar on his guru Alyque Padamsee, who passed away on November 17, 2018. An Obituary.

Famous Innovations announces key leadership promotions

Advertising

Mon, 19 Nov 2018

Mithila Saraf, Tulika Rungta and Amogh Kanade have been promoted to business heads across Bangalore and Mumbai offices.

Liberty General Insurance assigns its creative and media duties to PointNine Lintas

Advertising

Mon, 19 Nov 2018

The appointment was announced as an outcome of a multi-agency pitch.

Obituary: Veteran adman Alyque Padamsee passes away at 90

Advertising

Sat, 17 Nov 2018

Reportedly, Padamsee was in bad health for quite some time.

"Marketers' 'ownership' of ad films is higher today": Amit Sharma, director, 'Badhaai Ho'

Marketing

Fri, 16 Nov 2018

Meet the adman who directed Badhaai Ho - the first feature film from an ad-focused production house to breach the Rs.100 crore mark.

An 'Originals' Story

Digital

Thu, 15 Nov 2018

What exactly are these 'Originals' and how does this space really work?

"It's a cool, non-messy way of eating namkeens": Gaurav Verma, PepsiCo, on Kurkure variant

Advertising

Thu, 15 Nov 2018

The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the product and package design.

Gautam Singhania quits as Raymond Apparel CEO, hires ad veteran to run firm

Marketing

Thu, 15 Nov 2018

Company officials said Singhania resigned because he wanted seasoned executives to professionalise Raymond Apparel's management and enhance corporate governance.

Vodafone Idea posts quarterly loss of Rs 49 bn, says to raise $3.5 billion

Digital

Thu, 15 Nov 2018

Vodafone says the integration of both firms will deliver synergy targets of Rs 140 bn annually.

ZEE5 launches global campaign 'Dil Se Desi'

Advertising

Thu, 15 Nov 2018

The TVC has been conceptualised by Publicis Capital.