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News Archive

Stories from Category :

"Bang in the Middle, I am afraid, was a false accusation": The tweet that cleared Prathap Suthan's name

Advertising

Mon, 17 Dec 2018

After receiving flak for allegedly harassing two women sexually, Bang in the Middle's Prathap Suthan now seems to be in the clear.

Dear Brands, it's okay to promise less...

Marketing

Mon, 17 Dec 2018

... as long as you deliver on it. Customer expectations have changed and so should brand promises.

Tata Power to set up 1,000 charging points for electric vehicles in NCR

Others

Mon, 17 Dec 2018

It would also to partner other entities, such as malls, metro rail stations, hospitals, hotels, etc, beside own franchisees.

FICCI elects Uday Shankar as VP

Marketing

Mon, 17 Dec 2018

Shankar is the first Indian media and entertainment executive to assume the leadership position.

Langoor and The Younion announce strategic partnership

Digital

Mon, 17 Dec 2018

The partnership will help blue chip brands consolidate and strengthen positions in India.

JK Tyre's turn to ride the senti-wave...

Digital

Fri, 14 Dec 2018

In a new ad we spotted as a YouTube pre-roll this week, the tyre brand ditches functional specs for a father-son story.

Uday Shankar appointed as chairman of merged Disney and Star India entity

Media Publishing

Fri, 14 Dec 2018

Shankar will report to Kevin Mayer, chairman of The Walt Disney Company's Direct-to-Consumer and International segment.

Carmakers dole out hefty year-end discounts to liquidate unsold stocks

Marketing

Fri, 14 Dec 2018

Passenger vehicle sales in India remained under pressure in November, with the industry posting a decline of more than 3% in the same month.

Consumer goods output gets a durable boost, rises sharply in October

Marketing

Fri, 14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months.

Ikea to invest Rs 50 bn in UP over the next few years to expand footprint

Marketing

Fri, 14 Dec 2018

The multinational will sign MoU with UP government for opening retail stores.

India Today Group launches Aaj Tak HD

Media Publishing

Fri, 14 Dec 2018

India's first HD Hindi News Channel will be offered exclusively on Tata Sky (channel number 508).

Hindi GEC hits have dried up... Why?

Media Publishing

Thu, 13 Dec 2018

Here are some expert theories.

WPP wears new brand identity as part of global repositioning

Advertising

Thu, 13 Dec 2018

Two of the group's own branding agencies, Superunion and Landor have collaborated to create the new identity.