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News Archive

Stories from Category : Advertising

"Human relations are under threat in the digital world" - Piyush Pandey

Advertising

Fri, 22 Feb 2019

At an event, Pandey went on to showcase six of his agency's works, Indian and global, to highlight the role of a brand's communication in enhancing human relationships.

Edelweiss Tokio Life's new TVCs directed by Shoojit Sircar tell you why you need a backup of your backup plan

Advertising

Thu, 21 Feb 2019

Is it a bird? Is it a plane? Nope, it's... Mom? In Shoojit Sircar's new ad films for Edelweiss Tokio Life insurance, Moms save the day...

Leo Burnett wins CarDekho.com

Advertising

Thu, 21 Feb 2019

Cardekho is a platform which connects the buyers with their dream cars.

PepsiCo's Kurkure jumps onto cause-wagon

Advertising

Tue, 19 Feb 2019

In a new spot-with-a-message led by Tapsee Pannu, the snack brand appears to address tier II consumers.

This hunger-busting 'liquid snack' reminds us of Snickers' proposition

Advertising

Mon, 18 Feb 2019

But the product format is another story altogether - Soulfull Millet Smoothix is a powder that you have to add water or milk to!

Horlicks' 'Fearless' videos timed to coincide with exam season

Advertising

Mon, 18 Feb 2019

The new series of videos titled 'fearless songs' puts a musical spin on handling exam tension.

Ad Club Calcutta inducts Agnello Dias into its 'Hall of Fame'

Advertising

Mon, 18 Feb 2019

Dias, co-founder and chief creative officer, Taproot Dentsu, is the club's 'Hall of Fame' induction for 2019.

Carbon-fiber, a roll-cage and military-grade tests: No, not a car ad...

Advertising

Mon, 18 Feb 2019

As you read the first two paragraphs of this article, try and guess the product group this advertiser belongs to.

FCB Ulka and ScoopWhoop invite women for 'symbolic' trip to Sabarimala Temple

Advertising

Mon, 18 Feb 2019

The #SabKaSabarimala campaign has been initiated by inviting women to register a virtual check-in at the temple via Facebook.

What makes Santoor's 30 year old "mummy!" formula work?

Advertising

Fri, 15 Feb 2019

Wipro's soap brand Santoor has been marketing itself on the back of the same promise and advertising tack for three decades. It seems to work - Santoor recently dethroned Lux as the No.2 soap brand.

With rapid growth, India's advertising sector eyes Rs 1-trillion mark

Advertising

Fri, 15 Feb 2019

India is expected to be among the top contributors in terms of incremental ad spends in the world.

Meanwhile, on Pepsi's Instagram...

Advertising

Fri, 15 Feb 2019

The beverage brand has latched onto two fresh faces from Bollyland...

Famous Innovations wins Monster.com's creative mandate

Advertising

Fri, 15 Feb 2019

The brand will be anchored in the agency's Delhi office.