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News Archive

Stories from Category : Advertising

"It's a cool, non-messy way of eating namkeens": Gaurav Verma, PepsiCo, on Kurkure variant

Advertising

Thu, 15 Nov 2018

The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the product and package design.

ZEE5 launches global campaign 'Dil Se Desi'

Advertising

Thu, 15 Nov 2018

The TVC has been conceptualised by Publicis Capital.

OYO appoints Aditya Ghosh as CEO, India and South Asia

Advertising

Thu, 15 Nov 2018

Previously, Ghosh worked with IndiGO as president and wholetime director.

Bisleri means Bisleri, not 'any packaged water'...

Advertising

Wed, 14 Nov 2018

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to be in, it can hurt sales.

Through its latest digital campaign, Citi urges people to celebrate Diwali in the way they desire

Advertising

Wed, 14 Nov 2018

#MyKindOfDiwali gives a beautiful reminder that 'everyone has their own way of celebrating Diwali'.

FCB's FuelContent launches first Asia office in India

Advertising

Wed, 14 Nov 2018

Gives fast-growing content production unit complete global reach, with 24-hour client coverage.

Santosh Padhi named juror for The One Show Print & Outdoor awards

Advertising

Wed, 14 Nov 2018

Padhi is the only Indian in the jury committee for this particular category.

#MeToo: Utopeia co-founder Mitali Srivastava quits over inaction by agency

Advertising

Wed, 14 Nov 2018

Srivastava has also penned and open letter about her exit and the circumstances that mounted to it.

Zoomcar appoints Ogilvy as creative agency and Motivator as media agency

Advertising

Tue, 13 Nov 2018

The agency appointments came after a two month long multi agency creative and media pitch that happened at Zoomcar's Bangalore office.

FCBUlka's Gayatri Sriram named Next Creative Leader

Advertising

Mon, 12 Nov 2018

The announcement was made at The 3 per cent Conference in Chicago jointly by The One Club for Creativity and The 33 per cent Movement.

iProspect India appoints Asad Khan and Vishal Shah

Advertising

Mon, 12 Nov 2018

Khan and Shah have been appointed as senior directors.

Coke extends Ayushmann Khurrana's on-screen Delhi image to Diwali spot...

Advertising

Wed, 07 Nov 2018

The catch-phrase is - 'Tere Naam Ki Coca-Cola...