News Archive

Stories from Category : Advertising

Dhoni teases "fans" in Orient Electric's latest campaign

Advertising

Mon, 21 Jan 2019

The brand released teaser ads for its Aeroslim fan.

Taproot Dentsu bags advertising mandate for Big FM

Advertising

Mon, 21 Jan 2019

The mandate entails strategic positioning, product reach and frequency and re-packaging the channel as a whole.

Tennis stars talking food on the court. Why?

Advertising

Mon, 21 Jan 2019

Uber Eats embedded its ads within the game of Tennis at the 'The Australian Open'.

When employees turned brand face

Advertising

Fri, 18 Jan 2019

Vodafone's latest ad spot features its network engineers. We explore which other brands played a similar card in recent times.

Ogilvy Appoints Key Capability Leadership in Asia

Advertising

Fri, 18 Jan 2019

Capabilities demonstrate the agency's diverse expertise to meet the needs of clients in today's modern marketing communications world.

Brands respond to #10yearchallenge

Advertising

Fri, 18 Jan 2019

A 'user-generated meme' on Facebook created a social media wave and brands rode the tide.

When Uber Eats re-positioned Tinda...

Advertising

Thu, 17 Jan 2019

Instead of telling us it's a better food delivery app than rival brands, Uber Eats decided to challenge the boring rivals in our fridges.

As Gillette slams misogyny, mansplaining, machoism...

Advertising

Thu, 17 Jan 2019

We asked a few brand experts to analyse the international spot.

"One can't make a salad out of a discount..."

Advertising

Thu, 17 Jan 2019

That's a line from Milkbasket's Bangalore-focused long form print ads yesterday.

Digital to contribute 29% of total ad market by 2021: DAN digital report

Advertising

Thu, 17 Jan 2019

A look at Dentsu Aegis Network's Digital Report 2018.

"Newspapers shoulder a large responsibility": TOI's Sanjeev Bhargava

Advertising

Wed, 16 Jan 2019

We spoke to the media brand's director about the multi-platform 'Lost Votes' campaign.

Tried. Tested. Still unsuccessful? Protinex reveals why new year resolutions fail year after year in its impactful campaign

Advertising

Wed, 16 Jan 2019

The #MakeItAHabit campaign is created to spread awareness about the prevailing poor muscle health issue which the majority of Indians unknowingly deal with.

Infectious awarded the creative mandate for MJ Shah Group - Real Estate

Advertising

Wed, 16 Jan 2019

The agency won the account post a multi-agency pitch.