Two of the group's own branding agencies, Superunion and Landor have collaborated to create the new identity.
The mandate would be managed out of the agency's New Delhi office.
The creative shop bagged the mandate following a multi-agency pitch.
Mon, 10 Dec 2018
The campaign will be available in seven Indian languages - Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu.
afaqs! Creative Showcase: Parle G dials up on sentiment yet again with their latest phase of #YouAreMyParleG campaignAdvertising
Watch the films here, created by the Mumbai based agency Thought Blurb.
Axis Bank and Deepika Padukone are back with the brand's most exciting campaign of the year #ExperienceAxisAdvertising
Fri, 07 Dec 2018
The brand focuses on the delightful experiences that its cards bring every day to its consumers.
Magna Global Advertising Forecast Fall 2018 update-India's net ad sales revenue to grow +15.4per cent in 2019Advertising
Digital, Cricket World Cup and Elections to drive ad sales, reveals the latest report on global advertising market trends.
The awards will be judged by a team of 54, split into four categories.
Tue, 04 Dec 2018
The campaign is designed like a 'How-Not-To' usage guide to the Facebook-owned app.