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News Archive

Stories from Category : Advertising

WPP wears new brand identity as part of global repositioning

Advertising

Thu, 13 Dec 2018

Two of the group's own branding agencies, Superunion and Landor have collaborated to create the new identity.

L&K Saatchi & Saatchi wins creative mandate for Jindal Stainless Group

Advertising

Thu, 13 Dec 2018

The mandate would be managed out of the agency's New Delhi office.

Pulse Candy attempts brand story in 10-seconders

Advertising

Wed, 12 Dec 2018

We spoke to Shashank Surana, VP - new product development, DS Group, about the ad snippets.

Animal wins creative mandate for OYO Hotels and Homes

Advertising

Wed, 12 Dec 2018

The creative shop bagged the mandate following a multi-agency pitch.

Karare takes on Kurkure with 'tedha-seedha' play

Advertising

Tue, 11 Dec 2018

Too Yumm! continues to play its baked-not-fried card - this time, in the Indian snacks segment. Will it work?

GoDaddy targets tier 2 and 3 'Bijness' owners in new campaign

Advertising

Mon, 10 Dec 2018

The campaign will be available in seven Indian languages - Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu.

afaqs! Creative Showcase: Parle G dials up on sentiment yet again with their latest phase of #YouAreMyParleG campaign

Advertising

Mon, 10 Dec 2018

Watch the films here, created by the Mumbai based agency Thought Blurb.

Piyush Pandey's iconic ads over the years...

Advertising

Fri, 07 Dec 2018

As Madison Avenue gets ready to report to Shivaji Park, we take a quick look at some of Pandey's memorable ads.

Axis Bank and Deepika Padukone are back with the brand's most exciting campaign of the year #ExperienceAxis

Advertising

Fri, 07 Dec 2018

The brand focuses on the delightful experiences that its cards bring every day to its consumers.

Magna Global Advertising Forecast Fall 2018 update-India's net ad sales revenue to grow +15.4per cent in 2019

Advertising

Fri, 07 Dec 2018

Digital, Cricket World Cup and Elections to drive ad sales, reveals the latest report on global advertising market trends.

Navonil Chatterjee and Sanjay Gupta on WARC Awards 2019 jury

Advertising

Thu, 06 Dec 2018

The awards will be judged by a team of 54, split into four categories.

Publicis Beehive bags Storia Foods' biz

Advertising

Thu, 06 Dec 2018

The agency will handle the full-service communications mandate for the brand in India.

WhatsApp's first India-specific TVCs attack fake news

Advertising

Tue, 04 Dec 2018

The campaign is designed like a 'How-Not-To' usage guide to the Facebook-owned app.