News Archive

Stories from Category : Advertising

Do's and Don'ts while crafting 'the 10-seconder' for brands...

Advertising

Fri, 24 May 2019

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it?

Hyundai Venue and other connected cars look to redefine a user's driving experience

Advertising

Fri, 24 May 2019

The Hyundai Venue is a car that has all the features one would expect in today's 'connected' age and it's not the only one out there...

Advertising in the Game of Thrones era

Advertising

Thu, 23 May 2019

Our guest author gleans some advertising insights from the most successful show in recent times.

From Water Protection to Car Protection: Kent takes a new turn

Advertising

Thu, 23 May 2019

The RO brand ropes in Shahrukh Khan for its maiden campaign to promote KENT CamEye.

Network Advertising further strengthens its creative team

Advertising

Thu, 23 May 2019

The appointments being made are of Ketki Karandikar, Pervin Bhesania and Saikat Sengupta.

Brands pun on disappointing end to Game of Thrones...

Advertising

Thu, 23 May 2019

A look at our pick of the lot.

Vasitum takes a dig at Naukri...

Advertising

Wed, 22 May 2019

... by punning on the famous 'look for a career, not a job' adage.

Wunderman Thompson bags creative duties for Nova Eyewear Solutions

Advertising

Wed, 22 May 2019

The account was won after multi-agency pitch.

Remember "Jam Jam Jammy"? Rahul Dravid reminisces about his old ads...

Advertising

Tue, 21 May 2019

At a recently held event, former cricketer Rahul Dravid spoke about his advertising career. Highlights of the conversation...

'Maggi Mom' readies son for hostel life with cooking lesson

Advertising

Mon, 20 May 2019

In a new spot, Nestlé positions Maggi as a teenager's rite of passage into the kitchen.

OnePlus announces Robert Downey Jr as new brand ambassador

Advertising

Mon, 20 May 2019

The Avengers actor will replace Amitabh Bachchan as the brand ambassador.

IAA India Chapter lends helping hand to Fani survivors

Advertising

Mon, 20 May 2019

The ad campaign #OdishaNeedsYourLove by the association urges the public to donate to rebuild Odisha.