afaqs!

News Archive

Stories from Category : Digital

"In a digital world, consumers are aware, cynical, distrustful": D Shivakumar, Aditya Birla Group

Digital

Thu, 21 Feb 2019

What matters to people, and consequently brands, in the online world? Ex-Pepsi hand and present day executive president at Aditya Birla Group D Shivakumar gave some tips on stage at Kochi last afternoon.

"Dentsu's model is closest to the S4 Capital."- Sir Martin Sorrell

Digital

Thu, 21 Feb 2019

Sorrell reveals that S4 Capital is set to start operations in India soon, starting with content. He also hinted at acquiring 'small, successful' agencies as a strategy.

A closer look at Paisabazaar's 'Wedding Speech' advert

Digital

Thu, 21 Feb 2019

This long-form film crafted by Enormous Brands, features a hearing/speech impaired protagonist.

Social media warriors add volume to Xiaomi's ringtone in India

Digital

Thu, 21 Feb 2019

They played a crucial role in brand's rise to the top in the smartphones market in 2018, with a 29 per cent share.

Vodafone Idea can provide 5G-like services on existing airwaves, says CTO

Digital

Thu, 21 Feb 2019

Says auction of 5G spectrum should not be held before 2020.

Dentsu Aegis Network SEA acquires leading data-driven digital marketing agency Happy Marketer

Digital

Thu, 21 Feb 2019

The acquisition will help strengthen Dentsu Aegis Network's people-based market offering in Asia-Pacific.

"Our digital presence has helped increase footfalls": Shopper's Stop's Uma Talreja

Digital

Wed, 20 Feb 2019

Their newest digital campaign uses augmented reality to promote their tie-up with Kendall and Kylie Jenner's range of bags.

"There is no silver bullet for ad fraud." - Shane Dewar, Essence

Digital

Wed, 20 Feb 2019

Shane Dewar, vice-president, Media Operations - APAC at Essence, speaks about how ad fraud operates in murky waters and there is no single point solution especially in a diverse country like India and a region like APAC.

Walmart CEO unfazed by new e-commerce law; hopeful of future with Flipkart

Digital

Wed, 20 Feb 2019

The change in e-commerce policy came into effect from February 1,

Flipkart's Sachin Bansal may join Ola board after Rs 650-crore investment

Digital

Wed, 20 Feb 2019

This is the largest funding by an individual in the app cab.

MakeMyTrip ties up with Capital Float to offer zero interest loans

Digital

Wed, 20 Feb 2019

Customers will be able to pay back in monthly instalments of up to nine months at zero interest and with zero down payment.

How will FB's whip for political ads impact the ecosystem?

Digital

Tue, 19 Feb 2019

Will there be a ripple effect of Facebook's push for transparency in political advertising beyond the obvious? Here are some theories.

What kind of video content is working in Indian languages?

Digital

Mon, 18 Feb 2019

Presently, Bengali, Marathi, Telugu and Tamil are the four most promising languages in the vernacular pool. What are people who speak these languages watching online these days?