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News Archive

Stories from Category : Digital

JK Tyre's turn to ride the senti-wave...

Digital

Fri, 14 Dec 2018

In a new ad we spotted as a YouTube pre-roll this week, the tyre brand ditches functional specs for a father-son story.

Byju's raises $300 mn in fresh funding from Naspers, Canada Pension Fund

Digital

Wed, 12 Dec 2018

Byju's confirmed the investment but did not divulge any details.

Flipkart invests Rs 22 billion more in wholesale subsidiary in India

Digital

Wed, 12 Dec 2018

Flipkart's parent entity had infused Rs 34.6 billion into Flipkart Internet, the marketplace unit, in September, ahead of its Big Billion Days sale.

First major rejig at Flipkart after Walmart takeover, exit of co-founders

Digital

Wed, 12 Dec 2018

Sriram Venkataraman named as COO; slew of changes in top management.

Reliance Jio to hive off fibre, tower businesses into separate companies

Digital

Wed, 12 Dec 2018

An analyst pointed out that of the Rs 4 trillion investment announced by Reliance Jio, about Rs 1.2 trillion is estimated to be for the fibre business.

OnePlus India applauds the LGBTQ community in their fight for equality

Digital

Tue, 11 Dec 2018

...with six inspirational stories of people who decided to never settle with what they're not.

Google acquires Sigmoid Labs, maker of popular 'Where is my train' app

Digital

Tue, 11 Dec 2018

This is the second acquisition Google is making to boost its NBU initiative, having acquired four-month-old Halli Labs.

Manforce says ShutThePhoneUp yet again...

Digital

Thu, 06 Dec 2018

The condom brand launched the first leg of this campaign a year back. A look at the new video.

With eye on aerial deliveries, Zomato acqui-hires drone startup TechEagle

Digital

Thu, 06 Dec 2018

Founded by Indian Institute of Technology- Kanpur alumni Vikram Singh, TechEagle Innovations is a drone start-up based out of Lucknow.

The Top 10 Most Watched Indian Ads on YouTube in November 2018

Digital

Wed, 05 Dec 2018

Samsung Galaxy A9 gets the highest audience engagement.

Move over 'kiss breath'; CloseUp moves to deeper love stories...

Digital

Wed, 05 Dec 2018

....In these new videos, the brand takes up issues like caste, religion and sexual orientation.

Amazon invests fresh funds of Rs 22 billion in India marketplace

Digital

Wed, 05 Dec 2018

This takes the overall fund infusion in the unit to Rs 75 bn so far in this fiscal year.