News Archive

Stories from Category : Marketing

The 3rd vdonxt asia convention is just a day away!

Digital

Wed, 16 Jan 2019

The third edition of India's largest convention for those who live by the promise of digital video will be held on January 17-18, 2019, at Novotel, Juhu Beach, in Mumbai.

Patanjali Ayurved to challenge NAA's notice, present case on January 28

Marketing

Wed, 16 Jan 2019

According to the NAA, Patanjali did not pass on benefits worth Rs 150 crore, spanning over 100 SKUs.

Hotstar eyes billion screens by 2023; launches 'Specials'

Digital

Tue, 15 Jan 2019

Star India's OTT platform plans to release its first original under Hotstar Specials by March end.

Flipkart co-founder Sachin Bansal boards Ola with Rs 150-crore investment

Marketing

Tue, 15 Jan 2019

This is learnt to be the first tranche of around Rs 650 crore investment into the company by Bansal.

Mumbai's Parsi Dairy milks modern retail, with nostalgia and social media

Marketing

Tue, 15 Jan 2019

Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself.

With celebrities under microscope, do mascots offer a safer bet for brands?

Marketing

Mon, 14 Jan 2019

As Gillette cuts ties with Hardik Pandya after his comments on a show, experts advise caution to endorsers.

Ola raises Rs 520 crore from HK-based hedge fund Steadview Capital

Marketing

Fri, 11 Jan 2019

The new funding is expected to help the Bhavish Aggarwal-led company to intensify its battle with global rival Uber in the Indian market.

Learning from Mastercard: Are logos entering a new era?

Marketing

Thu, 10 Jan 2019

And - a look at brands that did away with names from logos in the past.

BrandMusiq launches SoniqSpaces, a retail app for Nexus Malls

Marketing

Thu, 10 Jan 2019

MOGO or 'musical logo' is a proprietary sonic identity model created by BrandMusiq.

Another data breach? Amazon India leaks sellers information in tech error

Digital

Thu, 10 Jan 2019

Amazon India confirmed the incident and said that as soon as the breach came to its notice, technical teams were pressed into action to resolve the issue.

Did we just see an ad with a Lagaan reference?

Digital

Wed, 09 Jan 2019

Nasal spray brand Nasivion gives category codes a skip and makes a case with humour and animation.

DoT may ask Trai to review recommendation of 3% flat spectrum usage charge

Digital

Wed, 09 Jan 2019

A flat levy may also lead to revenue loss to the government as it currently receives higher fees from the operators who bagged spectrum in the previous auctions.

"Advertisers prefer models, heroes; comedians just get the goofy acts": Asrani on new ad outing

Digital

Fri, 04 Jan 2019

The actor made a reappearance on the ad circuit after over a decade - this time for Reliance Fresh and Reliance SMART.