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News Archive

Stories from Category : Marketing

JK Tyre's turn to ride the senti-wave...

Digital

Fri, 14 Dec 2018

In a new ad we spotted as a YouTube pre-roll this week, the tyre brand ditches functional specs for a father-son story.

Carmakers dole out hefty year-end discounts to liquidate unsold stocks

Marketing

Fri, 14 Dec 2018

Passenger vehicle sales in India remained under pressure in November, with the industry posting a decline of more than 3% in the same month.

Consumer goods output gets a durable boost, rises sharply in October

Marketing

Fri, 14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months.

Ikea to invest Rs 50 bn in UP over the next few years to expand footprint

Marketing

Fri, 14 Dec 2018

The multinational will sign MoU with UP government for opening retail stores.

Tetra Pak working to improve internal efficiency to overcome cost pressures

Marketing

Thu, 13 Dec 2018

Although, the firm sources its raw materials from domestic companies, around 60-70 per cent of its raw material used to make the 6-layer tamper proof packaging is imported.

Byju's raises $300 mn in fresh funding from Naspers, Canada Pension Fund

Digital

Wed, 12 Dec 2018

Byju's confirmed the investment but did not divulge any details.

Flipkart invests Rs 22 billion more in wholesale subsidiary in India

Digital

Wed, 12 Dec 2018

Flipkart's parent entity had infused Rs 34.6 billion into Flipkart Internet, the marketplace unit, in September, ahead of its Big Billion Days sale.

First major rejig at Flipkart after Walmart takeover, exit of co-founders

Digital

Wed, 12 Dec 2018

Sriram Venkataraman named as COO; slew of changes in top management.

Reliance Jio to hive off fibre, tower businesses into separate companies

Digital

Wed, 12 Dec 2018

An analyst pointed out that of the Rs 4 trillion investment announced by Reliance Jio, about Rs 1.2 trillion is estimated to be for the fibre business.

Keventer Agro aims at 25% market share Tetra Pak milk in east India

Marketing

Wed, 12 Dec 2018

Currently, the dairy segment - comprising liquid pouch milk and ice-cream - churns out around Rs 4 billion in revenues for the company.

Kurl-on awards creative mandate to FCB Ulka

Marketing

Tue, 11 Dec 2018

The agency will service the brand from its Bangalore office.

Big auto firms' investments in start-ups jump manifold to $243 mn in 2018

Marketing

Mon, 10 Dec 2018

Big deals included a $65-mn investment by electric scooter maker Kwang Yang Motor in Twenty Two Motors.