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News Archive

Stories from Category : Marketing

After laundry equality, Ariel revisits stain removal...

Digital

Thu, 20 Jun 2019

...in a bid to get cricket fans to reuse their "stained" lucky jerseys from 2011's WC.

Myntra bets on smaller cities for its biggest sale, eyes 32 mn customers

Digital

Thu, 20 Jun 2019

During the sale, the fashion retailer will display on its platform over 800,000 styles from around 3,000 domestic and international brands.

India-Pak world cup tie is the most tweeted ODI, Kohli gets most mentions

Digital

Thu, 20 Jun 2019

The India-Pakistan world cup match attracted as many as 2.9 million tweets.

South India has been a special market because adoption and engagement rates are higher: Sunil Kamath, ShareChat

Digital

Wed, 19 Jun 2019

A chat with Sunil Kamath, the chief business officer at ShareChat to understand the platform and nuances...

Scooter sharing start-up Vogo raises funding from Ex-Myntra CEO, others

Digital

Wed, 19 Jun 2019

Start-ups addressing short-distance transport have taken the mobility space by storm in recent months.

Scooter sharing startup Bounce's valuation crosses $220 mn with new funding

Digital

Tue, 18 Jun 2019

Raises $72 million in a series C financing round led by B Capital Group and Falcon Edge Capital; would use capital to expand its presence nationally and strengthen its technology.

Amazon India is the country's most attractive employer brand, says survey

Digital

Tue, 18 Jun 2019

According to the REBR 2019, Amazon scored high on financial health, utilisation of latest technologies and a strong reputation.

Amazon to work with artisan cooperatives, back sellers of traditional art

Digital

Tue, 18 Jun 2019

Currently, it has around 2,100 sellers through which, the global e-commerce giant estimates, around 750,000 weavers and artisans in India are positively impacted.

Millennials and Gen Zs are disillusioned: Deloitte Global Millennial Survey 2019

Marketing

Tue, 18 Jun 2019

This year's survey included a more diverse group of respondents to generate a more comprehensive perspective of the generation. Read on for insights...

NEXA and Rahman on the hunt for international music aficionados

Marketing

Mon, 17 Jun 2019

But what does Maruti's premium dealership format know about music? Read on for insights...

Otrivin partners with Google's weather prediction tool to reach consumers with real-time, weather-based campaigns

Marketing

Mon, 17 Jun 2019

Google's 'Ruled by Weather' prediction tools allows marketers to serve relevant ads to consumers as the weather changes.

Qatar sovereign fund likely to invest $200-250 million in Byju's

Digital

Mon, 17 Jun 2019

The QIA deal follows Byju's raising money from the Canada Pension Plan Investment Board (CPPIB), which was also the first direct investment by the Canadian pension fund in an Indian start-up.

New Zealand's Fonterra ready for India re-entry with Future Consumer JV

Marketing

Mon, 17 Jun 2019

Fonterra firm will launch value-added milk products in Maharashtra, before heading to the south.