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News Archive

Stories from Category : Marketing

How do you design a beer brand?

Marketing

Mon, 19 Nov 2018

Our guest author shares his recent experience doing just that - designing the look, identity and strategy for Kati Patang.

Thomas Cook to invest Rs 300 mn by 2020 to expand footprint in India

Marketing

Mon, 19 Nov 2018

Looks at opening 50-60 new offices pan India over the next 2 years.

"Marketers' 'ownership' of ad films is higher today": Amit Sharma, director, 'Badhaai Ho'

Marketing

Fri, 16 Nov 2018

Meet the adman who directed Badhaai Ho - the first feature film from an ad-focused production house to breach the Rs.100 crore mark.

An 'Originals' Story

Digital

Thu, 15 Nov 2018

What exactly are these 'Originals' and how does this space really work?

Gautam Singhania quits as Raymond Apparel CEO, hires ad veteran to run firm

Marketing

Thu, 15 Nov 2018

Company officials said Singhania resigned because he wanted seasoned executives to professionalise Raymond Apparel's management and enhance corporate governance.

Vodafone Idea posts quarterly loss of Rs 49 bn, says to raise $3.5 billion

Digital

Thu, 15 Nov 2018

Vodafone says the integration of both firms will deliver synergy targets of Rs 140 bn annually.

Pitfalls of the Revenue Share Model for Online Businesses

Digital

Tue, 13 Nov 2018

Traditional publishers who embark on an online video strategy tend to quickly realise that they are wading into unfamiliar territory.

Twitter's Dorsey trends on Delhi trip, offers politicians tools to go viral

Digital

Tue, 13 Nov 2018

Twitter is talking to the major political parties to create more verified accounts of various candidates to help political parties understand how social media influencers work.

Britannia Q2 net profit up 16% on brand investments, widening distribution

Marketing

Tue, 13 Nov 2018

On the manufacturing front, the first line of the company's Ranjangaon integrated food park near Pune became commercialised.

"The community is our unique advantage; not many brands have it": OnePlus' Vikas Agarwal

Digital

Fri, 09 Nov 2018

OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.

Moody's places Airtel on review for a possible rating downgrade

Digital

Fri, 09 Nov 2018

'The review for downgrade is primarily driven by our expectation that Bharti's cash flow generation will remain weak and leverage elevated.'

Hewlett Packard's Surf Excel-esque Diwali ad traces a familiar narrative, with warmth

Digital

Thu, 08 Nov 2018

A sweet little kid helps a less privileged lady sell her wares. We saw a similar narrative in Surf Pakistan's 2016 Eid spot by Lowe Mumbai.