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Stories from Category : Marketing

A closer look at Paisabazaar's 'Wedding Speech' advert

Digital

Thu, 21 Feb 2019

This long-form film crafted by Enormous Brands, features a hearing/speech impaired protagonist.

Social media warriors add volume to Xiaomi's ringtone in India

Digital

Thu, 21 Feb 2019

They played a crucial role in brand's rise to the top in the smartphones market in 2018, with a 29 per cent share.

Vodafone Idea can provide 5G-like services on existing airwaves, says CTO

Digital

Thu, 21 Feb 2019

Says auction of 5G spectrum should not be held before 2020.

Dentsu Aegis Network SEA acquires leading data-driven digital marketing agency Happy Marketer

Digital

Thu, 21 Feb 2019

The acquisition will help strengthen Dentsu Aegis Network's people-based market offering in Asia-Pacific.

"Our digital presence has helped increase footfalls": Shopper's Stop's Uma Talreja

Digital

Wed, 20 Feb 2019

Their newest digital campaign uses augmented reality to promote their tie-up with Kendall and Kylie Jenner's range of bags.

"There is no silver bullet for ad fraud." - Shane Dewar, Essence

Digital

Wed, 20 Feb 2019

Shane Dewar, vice-president, Media Operations - APAC at Essence, speaks about how ad fraud operates in murky waters and there is no single point solution especially in a diverse country like India and a region like APAC.

Walmart CEO unfazed by new e-commerce law; hopeful of future with Flipkart

Digital

Wed, 20 Feb 2019

The change in e-commerce policy came into effect from February 1,

Flipkart's Sachin Bansal may join Ola board after Rs 650-crore investment

Digital

Wed, 20 Feb 2019

This is the largest funding by an individual in the app cab.

MakeMyTrip ties up with Capital Float to offer zero interest loans

Digital

Wed, 20 Feb 2019

Customers will be able to pay back in monthly instalments of up to nine months at zero interest and with zero down payment.

How will FB's whip for political ads impact the ecosystem?

Digital

Tue, 19 Feb 2019

Will there be a ripple effect of Facebook's push for transparency in political advertising beyond the obvious? Here are some theories.

"Happy **** Day, dear consumer..." - With love, Brand

Marketing

Tue, 19 Feb 2019

But are we really part of their celebrations?

Varun Beverages bags rights to distribute PepsiCo drinks across India

Marketing

Tue, 19 Feb 2019

The deal would mean that VBL would be able to operate in seven more states and five union territories in India.

Nestle India plans to ramp up production capacity in 2019 as demand rises

Marketing

Tue, 19 Feb 2019

Activities and new launches have helped Nestle India maintain leadership positions in more than 85% of product categories.