Shankar will report to Kevin Mayer, chairman of The Walt Disney Company's Direct-to-Consumer and International segment.
Content from the Viacom18 library, dubbed in Thai, will be available in Thailand and key South East Asia markets.
While digital enjoys 18 per cent share of total video consumption in the country, its share of video advertising revenue is 8 per cent.
The account was earlier managed by Havas Media.
MMA and GroupM shares insights on the state of the mobile marketing ecosystem and ad-sizing in India.
Wed, 05 Dec 2018
From 3rd December 2018, to air every Monday to Friday at 11:00 p.m.
Tue, 04 Dec 2018
Vish Ya Amrit: Sitaara, a tale of love, valor, and righteousness airs every Monday to Friday at 10:30 pm.
According to GroupM, 10 countries will provide 83 per cent of all 2019 growth.
US$100bn potential for global e-commerce advertising.