News Archive

Stories from Category : OOH

DAN's Data Sciences Division launches 'Hyperlocal Insights' for OOH

OOH News

Fri, 17 May 2019

The tool has been launched under the umbrella of DAN Explore.

adidas Originals leverages OOH like never before

OOH News

Thu, 16 May 2019

In a unique campaign, the brand showcased a storyline across 20 consecutive metro pillars.

Spotify and Tinder: Marketing match made in heaven?

OOH News

Wed, 27 Mar 2019

Spotify is everywhere with big investments in ads in the outdoor space, but we spotted another brand in their ads...

Tanishq leverages augmented reality at airport kiosks

OOH News

Fri, 15 Mar 2019

With the help of AR, Tanishq kiosks let travellers at the airport try on jewellery, virtually. We spoke to Deepika Tewari, Associate VP, Marketing, Jewellery Division at Titan about the installation.

"How's the Josh?" asks Bajaj Allianz in Uri-inspired ads: too opportunistic? Too soon?

OOH News

Wed, 27 Feb 2019

The brand tweaked its outdoor LED installations yesterday after news about the Indian Air Force's retaliatory strike broke.

IndusInd's OOH spots are using 'buttons' to catch eyeballs

OOH News

Tue, 26 Feb 2019

The BFSI brand's outdoor spot at the Mumbai airport highlights the button factor of Nexxt, the brand's interactive credit card.

Brands at Kumbh: A story in pictures

OOH News

Tue, 19 Feb 2019

Here's a look at what brands are doing at ground zero.

Jeep India's outdoor installation makes it to Asia Book of Records

OOH News

Wed, 13 Feb 2019

Pansare spoke to afaqs! about his 25,000 square foot outdoor installation for Jeep.

Posterscope launches India's first digital OOH Ad Exchange - ROOH

OOH News

Wed, 05 Dec 2018

The planning-buying platform will help Posterscope to further strengthen and bolster its real-time capabilities in India.

Bajaj Allianz gets 2k+ people to 'plank' in outdoor act

OOH News

Thu, 29 Nov 2018

The life insurance brand also bagged a Guinness World Record for most people holding a plank together.

When Nerolac turned baggage belts into shade cards

OOH News

Mon, 19 Nov 2018

We spoke to Peeyush Bachlaus, GM - marketing, Kansai Nerolac Paints, about the outdoor campaign.

Vivo India announces partnerships for Out Of Home (OOH) engagement

OOH News

Thu, 23 Aug 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement and initiatives. turns bus shelters into 'Shaadi ka Mandaps'

OOH News

Tue, 26 Jun 2018

There are 10 such mandaps in Delhi at the moment.