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This is from my previous post, posted a couple of years back when Piyush was conferred "life time achievement award" by AAAI.
And now "Clio" announced that it’s going to honour our man, and I truly believe there is no person more deserving in the advertising world than him (including Marcello Serpa).
Excerpts from my previous post:
Piyush Pandey has recently been conferred AAAI lifetime achievement award, an honour usually reserved for retirees. Piyush is still a practicing creative person and in short a working legend. He is Indian advertising’s greatest, I will place him above Subhas Ghosal, Alyque Padamsee and Mohammed Khan for simple reasons: he single-handedly changed the target audience from elite British Indians to middle class heartland bharatvasi’s. And also for putting Indian advertising amongst the global greats. (I had the privilege of working with all the above legends except Piyush.)
Piyush is a large-hearted man, loves his life and enjoys every moment with a hearty laughter. I have never seen him crib about anything. This is what gets reflected in his work and also his agency that always enjoys and celebrates life. As we at Burnett believe that "creativity has the power to transform human behaviour", Piyush showered enough creativity to change the way common people behaved in this country, right from "Luna" finding a place in middle class India to the nation celebrating the success of "Pappu" with Cadbury Dairy Milk, to Railgaddi for Indian railways, to celebrating real life characters in Fevicol.
He changed the way Indians looked at advertising, he had created many stars, gave new vocabulary, made people love advertising more than television programming. I can go on and on as an insider what he has done to the Industry and why he deserved the award and this blog.