Press Release

Suzlon's Pure Air Lovers Society (P.A.L.S) becomes India's largest online community

Section :Digital Briefs, Category : Digital

Company Brief
Mumbai, December 12, 2011

Launched just four months ago, Suzlon's initiative, P.A.L.S. - the Pure Air Lovers Society, has become the largest environment-linked campaign in India with over one million registered members. P.A.L.S. has also been among the fastest growing campaigns of its kind in the country, exceeding an average of over 9,000 registrations per day.

P.A.L.S. is a movement to emphasize the importance of clean air, while helping to educate people on how to live a more environmentally responsible life. The P.A.L.S. campaign website www.pals.in provides innovative informational and educational tools for engagement with the campaign. Tools like the PUC check reminder (that helps you to get your vehicles checked for pollution control); P.A.L.S. carbon calculator (that informs you of your environmental friendliness); Carpooling information, as well as a list of green vendors in your city, are a few of them.

The campaign, launched in Mumbai, has surged across 86 cities, with New Delhi now leading registrations, followed by Mumbai and Bangalore.

Speaking on the campaign, Dharini Mishra, Global Head of Brand, Suzlon Group said, "This has been a hugely successful campaign. In the beginning we saw participation from the 18-24 years-old age group, but we have seen broad based interest and participation spreading into the 25-34 year old bracket. Interestingly, people who went to graduate school are over-represented at pals.in and this is skewed towards metros in the country. We are confident that registration at www.pals.in is only going to grow and this will fuel a more conscientious and empowered people".

P.A.L.S is supported by prominent members of society, including Milind Soman, Anil Dharker, Gerson da Cunda, RJ Malishka and Nikhil Chinappa. P.A.L.S. first initiative, GaadiBandh, focused on educating people on the importance of turning off vehicles at signals thereby helping to reduce pollution emissions from idling vehicles, met with great success in Pune. As a part of this initiative, P.A.L.S. volunteers were stationed at traffic signals to seek support from commuters. Also, more than 9,000 people from all walks of life took the P.A.L.S. GaadiBandh pledge through the website. This was the first among many national activities that are being planned to increase awareness for P.A.L.S.

If you are not a pal, sign up with www.pals.in

For further information, please contact:

LinOpinion PR
Punit Karnik
Tel: +91-22-24997637
Email: punit.karnik@loweandpartners.com