Press Release

Flite, footwear brand signs superstar Ranveer Singh as its brand endorser

Section :Other Briefs, Category : Marketing

Press Release
Flite
National, June 19, 2019

Relaxo Footwears Ltd., India's leading footwear company has signed actor superstar Ranveer Singh as brand ambassador for 'Flite'. Flite is one of the most popular brands in the footwear market. Through this new association, Flite aims to further strengthen its leadership position in the open footwear category and would be leveraging Ranveer's versatility for the same.

A performer par excellence, Ranveer has showcased his brilliance as an actor in diverse genres and tackled diverse range of characters. Ranveer set cash counters ringing with a hattrick of blockbusters - Padmaavat, Simmba and Gully Boy. The three films cumulatively collected close to 1200 cr. worldwide within a span of 12 months.

Speaking on the association, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said, "We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer's vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses."

In order to further consolidate its leadership position, Flite has planned a new 360 degree campaign with Ranveer. The new campaign aims at further building the brands connect with the emerging middle class. It aims at positioning Flite as a choice of India. The new brand ambassador will be actively involved in a host of innovative marketing and customer experience initiatives encompassing across mediums such as Print / TV / Outdoor / Activations / Online & Retail mediums.

Speaking about this association Bollywood superstar Ranveer Singh said, "Flite as a brand has resonated with people across India, especially the youth, and I am happy to partner with them. I'm looking forward to be a part of their growth story with my association."

Available in an array of colours & designs, Flite is among the most popular brands for both men and women in the footwear market. Flite imparts the much-needed comfort and caters to the present-day trendy look for semi-formal occasions like a shopping spree or a hangout. The perfect finish of this semi-formal footwear adds up to the daily style needs.

Flite TVC Creds:

Creative Agency: Arms Communication
Agency Head: Reet Singh Ahluwalia
Creative Director: Satbir Singh
Account Management: Mukesh Gulati & Divya Khandelwal
Production House: Walkabout Films
Director: Navzar Eranee
Producer: Ananya Dasgupta

For any further information, please contact:

Jyotsna Aneja
Email: jyotsna.aneja@perceptindia.in