Bangalore, April 13, 2011
BioQuest Solutions for the fifth consecutive year partnered with GlaxoSmithKline Consumer Healthcare-India (GSKCH) to bag the prestigious GSKs Global Brand Edge Awards 2011 for the category Expert Marketing. BioQuest's innovative medical marketing and high-quality scientific support, has contributed towards this achievement.
The Brand Edge Awards recognizes excellence in medical marketing throughout GlaxoSmithKline's global network. This year, GSK India's Sensodyne launch campaign won the Expert Marketing Award.
BioQuest's Expert Marketing team comprising of Srinivas Konduru, Shweta Sharma and Vijaya Rani contributed extensively to this win. The team's robust understanding of market needs and communication strategy added value to the successful brand launch.
"With this year's Brand Edge win, we have maintained the excellent record of consecutive wins at GSKs global level for the past five years. We believe that our successful strategic partnership with BioQuest Solutions will help to develop and build superior medical marketing campaigns in the future also;" commented Ms. Jaya Mathai, General Manager, Expert Marketing, GlaxoSmithKline Consumer Healthcare - India.
Commenting on the receipt of the award, Mr. Manmeet Oberoi, Country Manager - Business Development (India), BioQuest Solutions says, "For us, at BioQuest, scientific marketing is a core competency we have mastered and successfully manage to differentiate our client's brands in the increasingly crowded market place. We are excited to have partnered with GSKCH to win this award and treasure it."
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