Mumbai, April 22, 2011
Everything Goes! Communications, one of India's leading experiential marketing agency, offering creative design & brand activation services under one roof, won two awards at the WOW Awards 2011 held for Events & Experiential Marketing Industry, held in Mumbai on the 21st April, 2011. The agency won Gold as the Best Agency for 'Education Program/Tour of the year' and a Silver for 'Contact Program of the Year'.
EG! Comm. won the most prestigious and eagerly anticipated award of the night - 'Education Program/tour of the year' for its Phoenix Market City - 'Beginnings.' This category is for a program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge for improved business/working standards.The unique concept, the innovative format and the grand success of Phoenix Market City - 'Beginnings' was the main reason for the jury to pick it as the winner.
Interestingly, under this category there were no silver and bronze award winners! Phoenix Market City-'Beginnings', was an evening for the Retail Design Fraternity which would inspire them to create the best store design for Phoenix Market City Malls.EG! Comm's other major win was for the prestigious category - 'Contact Program of the Year',which it won for 'Aikya' a year long community service initiative for Inorbit Malls, India. This award category involved creating 3 properties for 3 different Target Group (TG) types.
A school contact program 'Bodh' for children; A musical talent showcase property 'LIVE at Inorbit' for the youth & a social and family welfare property 'Aikya' for families & societies. The promotions involved identifying a group of individuals and creating a promotion/activation within the community of the target group that ran the entire length of the year. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities. Aikya is an on-going community service initiative, which EG! Comm has conceptualised and executed for Inorbit Malls, Mumbai, with the aim to enhance society's attachment towards essential community services and stay tuned with the social upbringing in this fast paced world.
Commenting on this achievement, Mr.Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications, said "WOW! what an honour to be awarded for these two properties, amongst long established list of others. EG! Comm. has always been known for creating unique concepts and establishing innovative properties. This award is recognition of EG! Comm's abilities in understanding the target demographics and brand needs. EG! Comm. has been a leader in experiential marketing with expertise in the domains of retail and activation. It is the accrued knowledge in all these fields that has helped us time and again to come out with winning concepts and IPs. A big thank you to the jury at the WOW Awards for telling us that we are on the right track. Expect bigger things India, from us!"
The WOW Awards were judged by a panel of eight brand side representatives including Sanjay Jain, Chief Marketing Officer, Reliance Capital as the Jury Chairman; Karthi Marshan, Group Marketing, Kotak Bank; Trivikram Thakore, GM - Marketing, Samsung India (Mobile Business); Manmeet Vohra, Director Marketing, Tag Heuer, LVMH Watch and Jewelry; Arvind Krishnan, Head - Marketing, Bacardi India; Aparna Thomas, Director - Communications, Sanofi Aventis India; Rishi Mohan Malhotra, National Head - VAS - Marketing, TATA Docomo; and Avik Chattopadhyay, CEO, Saffron Brands India.
The WOW Awards seek to celebrate excellence in the Events & Experiential Marketing domain across industries. They aim to recognize and acknowledge events and on-ground interaction activities between the Brand and the Consumer.
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