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Press Release

SAB TV launches 'Ammaji Ki Galli'

Section :TV Briefs, Category : Media

Media News
Mumbai, June 16, 2011

SAB TV, India's leading family comedy entertainment channel presents a light hearted family offering 'Ammaji Ki Galli'. The show is based in Amritsar and captures the tale of various families residing in a galli with one common central point, Ammaji. With this show, SAB TV is set to further strengthen its presence in 1mn+towns. The show features veteran actress Farida Jalal in a pivotal role and marks the return of Rakshanda Khan to fiction after a long hiatus. Premiering on June 20th it will be aired every Mon-Friday 7:30 PM on SAB TV.

The Protagonist, Ammaji is the eldest member of this galli and has been paralysed since a long time. Everyone in the neighbourhood empathizes with her and often pour their hearts out to Ammaji who can do nothing beyond offering silent empathy. However, there is a twist to the tale. Later on the audience will discover how in her own ways Ammaji plays the invisible hand of god for the residents of this galli.

In another first Rakshanda Khan will be seen essaying the character of a vivacious Punjabi housewife who has a fetish for cleanliness. She is paired with Abir Goswami who is essaying the character of Surjeet Singh, a simple, quiet & intellegent man who is extremly good with numbers.

Speaking on the launch, Mr. NP Singh, COO of Multi Screen said that, "SAB has tremendously added to the strength of the network and with the slew of new launches slated for this year we are confident that the channel will grow exponentially in trems of viewership and popularity."

Commenting on the launch, Mr. Anooj Kapoor, Executive VP & Business Head, SAB TV said, "Ammaji Ki Galli set in amritsar has a small town feel to it and would further add to our offering of fresh, light hearted family shows. Also, presence of renowned artists like Farida Jala & Rakshanda Khan would get more & more families across India to connect with the show."

Ammaji aka Farida Jalal said that, "I have been contemplating my comeback for quite some time but, I needed a show and a role I could do complete justice to. I enjoy watching SAB and I have always done films and shows which have been family oriented. When I met the director and producer of Ammaji ki Galli, I knew this had to be my comeback show and I take immense pride in associating with SAB TV for this show."

Rakshanda Khan said that, "I am quite excted to play the role of Parminder. It is first time that I am doing a family comedy show and being paired with Faridaji. Its fun working with her on and off the sets too."

She adds that, "I will be seen in a new avatar where, I play a vivacious, young punjabi housewife and mother. I am playing a character who loves to fly kites, is obsessed with cleanliness and has a cute son Bacchitar."

Ammaji ki Galli is being produced by Abhimanyu Singh of Contiloe Productions and co produced by Divynidhi sharma and Aparajita Sharma of Angry Young Man Productions. Divyanidhi & Aparajita Sharma have written the script of Ammaji Ki Galli and have previously written scripts for films like Aloo Chat, Zokkomon and have several TV shows to their credit. The show is being directed by well known director Ravi Bhushan.

So visit Ammaji Ki Galli and meet the endearing characters who are group of simple, relatable middle class people living together in a bylane of Amritsar. Their honesty, unique outlook, simplicity, interesting quirks and loving nature will bring happiness and smile to your face throughout the week every Monday to Friday at 7:30 pm only on SAB TV.

Watch Ammaji Ki Galli every Mon-Friday at 7:30 PM only on SAB TV.

For further information, please contact:

LinOpinion
Zahabia Mahimwalla
Mobile: +919819051044
Email: zahabia.mahimwalla@loweandpartners.com