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Press Release

Apollo Munich associates with Sourav Ganguly to increase health insurance awareness

Section :Other Briefs, Category : Marketing

Company Brief
Kolkata, March 28, 2012

Apollo Munich Health Insurance, a leading health insurance company, recently announced its association with Sourav Ganguly, the former Indian cricket team captain, as the company's brand ambassador.

On the heels of the successful launch of Optima Restore, the unbelievable health plan Apollo Munich is surging ahead by associating with Sourav Ganguly, a highly acclaimed cricketer known for his leadership skills and his passion towards life. Ganguly will be a part of the company's marketing, strategic and social initiatives on 360 degree media plan.

Speaking about the association with Sourav Ganguly, Antony Jacob, CEO of Apollo Munich Health Insurance, said, "Sourav epitomises key qualities as a human being that we hold dear at Apollo Munich. He is a leader in his field, has displayed courage even during trying times, is a great motivator of people, is constantly improving and reinventing himself, and is known for clarity and transparency in everything he says and does. These are qualities that we believe he shares with us, and hence this was a perfect fit."

He further added that "Over the past few years, awareness of health insurance and its importance and requirement has increased as more and more people are suffering from lifestyle related ailments. Health insurance has, on a positive note for us, begun to appear high on people's financial priority lists. We are delighted to associate with Sourav Ganguly who is a role model for the young and old alike, with his innate ability to emotionally connect to people of all ages across the country. We will work closely with Sourav to reach out to more and more people in order to increase health insurance awareness in India."

Speaking about his relationship with Apollo Munich, Sourav Ganguly, said: "I personally believe that every person in this country needs to have accessibility to quality healthcare and health insurance is best placed to make that happen. I feel a sense of pride to be associated with the concept of health insurance and more so to be with Apollo Munich, who is known for their best in class health insurance products and services."

Apollo Munich's next generation product 'Optima Restore' has seen arguably the fastest launch of any retail health insurance plan in the country, with nearly 25 Cr in sales in the first 50 days alone.

Optima Restore' has been developed over the past 17 months and is a result of lengthy actuarial research and analysis of 250 existing products, available across the globe. It's restore benefit automatically reinstates the basic sum insured in case the insured exhausts their sum insured in a policy year. The reinstated sum insured can be utilized to cover the insured against any other illness or in case anyone in the family (in case of a family floater) falls ill later. This unbelievable benefit is offered at no extra charge.

'Optima Restore' offers another unbelievable multiplier benefit to the customers who follow a healthy lifestyle. The Multiplier benefit is a never before renewal incentive. If the insured has had a claim free year, Apollo Munich will increase the basic sum insured by 50 per cent and, if the second year too is claim free, then the basic sum insured is doubled. This unbelievable benefit is offered at no extra charge.

For further information, please contact:

PR Pundit
Manisha Chettri
Mobile: +9109560966115
E-mail: manisha.c@prpundit.com