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Press Release

Dr Sanjiv Sethi invents TRM - Trade Relationship Management

Section :Other Briefs, Category : Corporate

Company Brief
New Delhi, September 22, 2012

In spite of ERM-Employee Relationship Management and CRM-Customer Relationship Management, Companies are losing Market Share and edge to competition .hence in order to stay competitive and relevant , It is pertinent for businesses to incorporate TRM -TRADE RELATIONSHIP MANAGEMENT in business strategies .

TRM -TRADE RELATIONSHIP MANAGEMENT is the biggest boon to boost ,organise and garner larger Market shares across categories in hypercompetitive US$ 15 trillion plus Global Retail Industry anticipated to touch US$ 21.8 trillion in 2015 catering to over 7 billion people worldwide & over US$ 450 billion Indian Retail Industry witnessing all time low sales growth .

Specifically in the case of over US$ 450 billion Indian Retail Industry ,TRM TRADE RELATIONSHIP MANAGEMENT holds a special significance where Organized Retail is merely over 7% and 93% is Mass / Unorganized Retail The total Indian Retail Industry contributes to around 14 to 15 percent of its GDP and employees over 50 million people.

Dr Sanjiv Sethi, is the only Indian, world over, credited to have invented TRM -TRADE RELATIONSHIP MANAGEMENT - the most relevant Management Science, compliments and completes the prevailing Global ERM (Employee Relationship Management) & CRM (Customer Relationship Management) management practices, has now reaffirmed the supremacy of Indian brains worldwide.

This new Management invention-TRM -TRADE RELATIONSHIP MANAGEMENT - by an Indian, tackles one of the biggest business issues of our time Defending Market shares in hyper competitive market scenarios globally. 

This invention will lead to maintain the consistency of Market share with Top Of mind Recall and ITP and anticipates the business-scape of the next decade. says Dr Sanjiv Sethi , Inventor of TRM TRADE RELATIONSHIP MANAGEMENT

Over 14 million outlets operate in the country; India has about 11 shop outlets for every 1000 people. With the second largest population in the world, a growing middle class, and the country set to be the epicenter of Consumption and Retailers. India today, is one of the top five retail markets in the world by economic value and probably highest in terms of Gross Consumption

Global advertising market is estimated to reach over US$522 billion in 2012 and Indian market around $6 billion, here is a tool - TRM -TRADE RELATIONSHIP MANAGEMENT which shall help Marketers and CEO's convert the spends in to higher market shares and just not ITP and TOMA .

Like Gallup measures Employee Engagement and there are enough tools for ERM and CRM too, TRM -TRADE RELATIONSHIP MANAGEMENT is a perfect science which Managers can use for Trade Relationships and enhance Market shares.

CRM-Customer Relationship Management, CRM is defined as the practical application of Relationship Management (RM) theory, integrating technology and business practices in order to identify, accept and build appropriate mutually beneficial relationships with customers to maximize value for each party (cf. Bose, 2002; Gummesson, 2004).Supply Chain management and ERP-Enterprise resource planning software etc are behind us as neither of these systems can handle the complex and encompassing relationship between Trade Partners/Retailers. Variables like prices, incentives, discounts, adjustment in invoices, attending to the customers through help desk etc presents a daunting task before the sellers. We have to look for an alternative.

Trade is the most pivotal Link between the Employee and the consumer The product from the organization flows to the final consumers through multiple channels like direct marketing, telemarketing, multi-level marketing, trade channel etc.

Businesses are built on relationships. As relationships become complex and collaboration is required decision system must be able to recognize and process this complexity efficiently. Customer Relationship Management, Supply Chain management, and ERP are behind us as neither of these systems can handle the complex and encompassing relationship between Trade Partners/Retailers. Variables like prices, incentives, discounts, adjustment in invoices, attending to the customers through help desk etc presents a daunting task before the sellers. We have to look for an alternative. It is presumed that TRM -TRADE RELATIONSHIP MANAGEMENT can bring about a perfect solution.

Trade plays very critical role in determining the market share of the organization. Trade Management is directly linked to higher revenues to the organization as a delighted trade will bring better customers for the organization and can reduce the sales and distribution expenses of the organization. In other words, it is the abilities and quality of the trade to produce results as well as their willingness to provide high-quality service and form relationships that will differentiate thee companies.

TRM-TRADE RELATIONSHIP MANAGEMENT

All the Marketers and CEO's who significantly want to Increase their market share, Enter new markets, Boost sales performances ,Build Relationships with Retailers , Generate References or just generate higher Revenues in a shorter amount of time-Understanding and Implementing TRM -TRADE RELATIONSHIP MANAGEMENT is just what their business needs to get it to the next level.

TRM-TRADE RELATIONSHIP MANAGEMENT is not a technology or a software , it's a breakthrough in Management science , a Complete Process, a premier strategy must for all Marketers and Ceo's, which shall contribute & immensely boost, organise and garner larger Market shares in US$ 15 trillion plus Global Retail Industry over US$ 450 billion Indian Retail Industry across categories.

By understanding and Practicising TRM-TRADE RELATIONSHIP MANAGEMENT the companies can sure shot Double, triple and even quadruple their Market shares in a hypercompetitive market place .

Elaborating on the need for inventing TRM -TRADE RELATIONSHIP MANAGEMENT , said Dr Sethi, "Huge AD spends amounting to Crores were not getting converted in to Revenues or market share and were only helping build ITP scores-Intention to Purchase or TOMA-Top of Mind Awareness scores . But TRM helps you to align and enhance Market share. "

TRM -TRADE RELATIONSHIP MANAGEMENT is a game changer , It's not only about stock turns, ROI etc alone but much beyond that .It's a complete Solution , It's a way of life and a Corporate Philosophy It's about full life cycle management of Trade right from Recruitment, Communication, Training, Commerce and Engagement . TRM -TRADE RELATIONSHIP MANAGEMENT leads to Better Trade .

The value chain is Complete with TRM been invented now by Dr Sanjiv Sethi ERM and CRM being over 2 decades old

The effective adaptation of TRM -TRADE RELATIONSHIP MANAGEMENT along with ERM & CRM leads to

Enhanced TMS, RMS, CMS i.e Trade Market Share Revenue Market Share and Customer Market Share

ERM- TRM -TRADE RELATIONSHIP MANAGEMENT - CRM leads to Enhanced TMS-Trade market share; RMS-revenue market share; and CMS-customer market share

Some of the interesting highlights of TRM -TRADE RELATIONSHIP MANAGEMENT are

TRM -TRADE RELATIONSHIP MANAGEMENT, the most relevant Management process and science , will immensely help Corporate turnaround and save Hundreds of crores of their Ad Spends in addition to making their Retail Sales bounce back multifold from the so called slowdown.

TRM -TRADE RELATIONSHIP MANAGEMENT is the only Management Science shall help over 50 million Retailers worldwide (Organized and Unorganized) by establishing a Common Platform for them.

TRM -TRADE RELATIONSHIP MANAGEMENT, the most relevant Management process ,which while compliments and completes the prevailing global ERM & CRM management practices,

TRM -TRADE RELATIONSHIP MANAGEMENT, is the World's first and only Ready Reckoner for the Corporate on Trade Relations

TRM -TRADE RELATIONSHIP MANAGEMENT will lead to maintaining the consistency and defending of Market share with Top Of mind Recall and ITP.

For further information please contact
TRM TRADE RELATIONSHIP MANAGEMENT
Dr Sanjiv Sethi
Mobile: +919810299250
Email: drsanjivsethi@gmail.com