National, March 19, 2013
Avian Media continues with its journey of growth by adding four new businesses to its repertoire of clients in the last few months. All four wins that is Suryagarh Jaisalmer, Great Lakes Institute of Management, Fab Furnish and Extreme Networks strengthen Avian Media' existing portfolio of clients across corporate, technology and consumer practices.
Nitin Mantri, CEO Avian Media, commented "We are truly excited with all these opportunities coming our way as we enter another year. As a firm we are geared for creating communication strategies for these brands in India with a combination of both our traditional and digital media expertise. We look forward to augmenting value to their business through our specialized communication approach that delivers superior quality results for the clients"
The first major win comes in the form of Suryagarh Jaisalmer which is a premium luxury hotel in the princely state of Rajasthan. Confirming the appointment of Avian Media as their official PR partner, Manvendra Singh Shekhawat, MD Suryagarh said- "Given the nature of our business, the right positioning and impactful messaging is critical. Avian Media's approach rightly matched with our brand vision; which helped us to make the right choice. We look forward to a fruitful partnership with Avian Media"
Great Lakes Institute of Management follows as the next big business. This leading B-school in India founded in 2004 by Prof. Bala V. Balachandran, J.L. Kellogg Distinguished Professor of Accounting and Information Management Northwestern University, USA adds to the depth and expertise of Avian Media in the education vertical. Prof. T N Swaminathan, Director Branding, PR & Alumni Relations said, "We are pleased to have Avian Media as our public relations partner. It was crucial for an agency to understand our philosophy and the DNA of our brand and in Avian Media we are confident that the brand will communicate the distinction that we intend to promote."
In addition to these two big names, Avian also wins Extreme Networks, a technology leader in high-performance Ethernet switching for cloud, data center and mobile networks and FabFurnish.com - one of the leading e-commerce websites for everything home - furniture, furnishings, décor, kitchenware and more.
For Extreme Networks, Avian Media will highlight the enterprise products of the company, their data center strategies and research center in India. "We chose Avian Media as our communications partner as they understood our requirements well and came up with a customized campaign to enhance our brand image and visibility amongst our stakeholders." commented Chiradeep Rao, Regional Director, India & SAARC.
With 5000+ products and 125+ brands such as Noritake, Bombay Dyeing, Corelle, FabFurnish offers the perfect solution for anyone looking to spruce up their home. Vaibhav Aggarwal, MD and Co-Founder FabFurnish.com said- "Of all the PR firms that pitched to us, Avian Media showed best understanding of our requirements and came up with some very innovative suggestions to build our brand."
Avian Media will be soon celebrating Ninth anniversary spread across five cities in India including New Delhi, Mumbai, Bangalore, Chennai and Hyderabad. According to the Holmes Report of 2011, Avian Media is one of the fast growing PR consultancies in India. The agency envisions being one of the most reputed agencies in the country in the coming years.
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