Mumbai, August 18, 2011
UTV, an integrated media and entertainment conglomerate from South Asia in collaboration with Etisalat, Middle East's leading telecom operator and TV services provider, announced the official launch of "UTV Stars" (channel # 645) - the first Indian channel to be simultaneously launched in India and UAE on 19th August, 2011. "UTV Stars" - The official channel of Bollywood, is also the first Indian High Definition Bollywood Entertainment channel in UAE.
Etisalat is the first operator in the region to offer "UTV Stars" to its customers in the UAE, as a part of eLife TV Basic Asian choice package. "UTV Stars" is a mass specialty entertainment channel, dedicated exclusively to Bollywood and its most sought after celebrities. With the launch of the new channel, UTV further strengthens its presence in UAE through Etisalat which also showcases UTV Bindass and UTV Movies in the region.
MK Anand, CEO - Broadcasting, UTV, says, "The launch of UTV Stars reiterates our understanding of what the audiences need and our endeavor to fulfill that need gap by giving them exclusive and never seen before Bollywood content. UAE is a very important market as it has a large Indian diaspora which is crucial to tap and Etisalat provides the perfect platform to reach out to them. This will be the first time that an Indian channel will be simultaneously launched in India and UAE ensuring maximum reach from day one. It also gives us immense pleasure to be the first Indian Bollywood Entertainment channel to launch in High Definition in UAE and target the chunk of Bollywood enthusiasts residing in the region. "
Commenting on the new channel addition, Mr. Humaid Rashid Sahoo, Chief Executive Officer, e-vision, part of Etisalat said: "We are very pleased to welcome "UTV Stars" on our platform. The addition of this first High Definition Bollywood Entertainment channel further strengthens our repertoire of entertainment options provided to our valuable customers and also substantiates our commitment to offer the best-in-class TV entertainment to our viewers."
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