Press Release

Jingles of Joy at Korum Mall

Section :Other Briefs, Category : Marketing

Company Brief
Mumbai, December 21, 2011

With the onset of winter comes the season of joy and giving, the most awaited festival Christmas. Everything Goes! Communications, the award winning Experiential marketing firm, will set the mood of joy this Christmas at the Thane-based Korum Mall with 'Jingles of Joy'.

"Experiential marketing is all about creating unique heart-touching moments that one experiences and lives. Christmas is the time of fulfilling wishes, giving gifts and spreading joy. We are powering the 'Jingles of Joy' event at Korum Mall, keeping this essence in mind. Thus with this event, our aim is to spread the joy of experience, celebrations, learning, sharing and winning with theme based decor, activities, performances, games and, not to forget the most important aspect of gifting! With Jingles of Joy we hope to create many reasons to endear the mall to its catchment," said the very excited Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications

One of the special features of the event is the Santa Bike Parade, on December 16, 17 and 18, where multiple Santas' will invite Thaneites for the Christmas celebrations at Korum Mall. They will also distribute Wish Cards, which people can fill up and deposit at the mall. A lucky few can thus get their wish fulfilled, in terms of receiving their desired Christmas Gifts. Also, during the Christmas weekend, Santa will also distribute gifts to children.

The Joy of Winning will be spread with 3D Maze Game, created in the shape of a Christmas bell, on the floor of the main atrium. Any customer who shops for Rs. 1000/- or more can play the game and win prizes on walking through the maze within a minute.

While the Joy of Experience will be brought out through the Christmas décor as well as music and dance performances, including carol singing, the Joy of Learning will be created with exciting workshops teaching people the art of chocolate making, cake garnishing, candle decoration and making a paper Christmas tree. The cake garnishing session will be followed by a competition which will culminate as a yummy cake party for sure!

Korum with Everything Goes! Communications will also invite NGOs, which look after underprivileged children, to spread the Joy of Sharing by being a part of these celebrations.

"Christmas and New Year is the time when people are in the mood of celebrating the year gone by as well receiving the coming year. Jingles of Joy encapsulates this mood and takes the spirit of Christmas to our catchment and all our customers. This event is all about sharing, experiencing, gifting and being a part of the joie de vivre at Korum. Earlier too we have partnered with Everything Goes! Communications to create memorable experiences for our customers. With Jingles of Joy we are hopeful of creating another such unforgettable experience" said Deva Jyotula, Centre Manager Korum.

Jingles of joy begins from December 17, 2011 and will culminate on January 1, 2012. Everyone is invited for the celebration at Korum Mall, Thane. Be a part of it and spread the joy!

For further information, please contact:

PRaxis Media
Yashoda Karkera
Mobile: +919930050101
Email: yashoda.k@praxismedia.in