Mumbai, February 2018
PromaxBDA, the leading international association that honours excellence in marketing, design and promotions kicked off the 2018 awards by announcing Memory Makers as this year's theme.
Rajika Mittra, Country Head (India, Hong Kong and Phillipines), PromaxBDA said, "This year's theme Memory Makers is dedicated to our audience, the content creators and their journey to create traces of intangible consciousness around them. Technology evolves every minute but ideas and creativity remain ours, and we are the architects that build and shape the memories of our audiences."
Speaking about this year's theme, Mr Raj Nayak, COO Viacom 18 Media Pvt. Ltd. and Promax India Conference Chair said, "As content creators we are constantly challenged as Television has morphed into a multitude of portable devices. The future's technological trends remain unpredictable and endless possibilities may unfold. But we create content that that will be remembered down the road and not fade with time. We are not a sausage machine, we are the memory makers."
PromaxBDA has always been at the forefront of innovation and therefore last year, it rolled out new categories including Best Branded Content Promotion and Best Online/VOD Service Promo.
While PromaxBDA Awards 2018 is yet to announce its speakers, the line- up promises to host the Global Television and Digital industry's top brass. Like each year, this time PromaxBDA India conference will push the envelope by being the only ones to bring creative professionals together to discuss future trends and challenges facing the Television and Broadcast Industry. In addition to the conference, the awards will felicitate different professionals and organizations across segments through a wide range of categories.
PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.
Rajika Mittra, in speaking about the contribution PromaxBDA has made to the industry said, "Each year, we keep building the Promax community through experiences and engagement. We are proud to say that the dedicated workshops/boot camps that we started 2 years ago have helped develop and produce fantastic work from companies.
This year, we hope to bring in more disrupters who've changed the rules of the game across platforms." PromaxBDA India 2018 is inviting entries for all categories.
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