Mumbai, November 27, 2018
Goodknight Fabric Roll-On is a personal mosquito repellent. It is made using 100% natural and plant-based ingredients such as citronella and eucalyptus oils and is applied on clothes, not skin. By just applying 4 coin-sized dots on your clothes, you can stay protected for up to 8 hours outdoors. Having revolutionized the category of personal repellents by launching this new and innovative format of Fabric Roll-On, brand Goodknight has now launched a new TVC. The creative beautifully highlights the concern of family members while the children go out to play in the evening and become vulnerable to mosquitoes and diseases like Dengue, Malaria etc.
The TVC describes an Indian family stopping their daughter from playing cricket. The grand-mother, grand-father and father express their concern of her getting bitten by mosquitoes and contracting malaria and dengue if she goes to play. The mother in this case supports her daughter's decision of outdoor play being assured that Goodknight Fabric Roll-On will protect her. The TVC highlights how the Goodknight Fabric Roll-On is effective in repelling mosquitoes and enabling kids to go out and play and become "champions". The creative ends with a great message for kids that if they want to become champions and win, they have to venture out of their homes without the fear of mosquitoes.
Sharing his thoughts on the video, Mr. Sunil Katatria, CEO - India & SAARC, Godrej Consumer Products Limited, said, "While there is an alarming rise of vector-borne diseases like Malaria and Dengue in the country, there is also a lack of awareness that the mosquitoes that spread these diseases usually bite during the daytime when children are usually out of the protected zones of their homes. Our core focus is to let children have a happy childhood outdoors which makes them "champions" in their lives by protecting them from mosquitoes while they play."
Commenting on this new TVC campaign, Priya Pardiwalla and Steve Mathias, Vice-Presidents and Executive Creative Directors, JWT Mumbai, said, "Every mom knows the importance of playing outside every evening. Of rather not being trapped by the videogame or television. However sometimes she has to say NO and stop her kids from stepping out especially during times of high mosquito infestation such as a dengue epidemic. But now Goodknight Fabric Roll-On, a truly non-intrusive innovation empowers moms to do one of the most difficult things ever - saying YES and allowing their kids to play outside, to learn and explore without worrying about mosquitoes. The commercial is centred around a mother who encourages her kid to go out and knock it out of the park, while the rest of the family is concerned, stressed and worried about mosquitoes outside."
Elders of the family have a natural instinct to protect the children. They are the most comfortable when kids are within the zone of protection of the homes. However, to become champions in their lives and have an all-round development, children need to step out of their homes, play, learn and grow. Hence, instead of restricting children in a protected cocoon due to the fear of mosquitoes and diseases, protect them wherever they go! Let them experience uninterrupted childhood with lots of learning and fun with Goodknight Fabric Roll-On 4 dots.
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