afaqs!
Press Release

Parachute Advansed Coconut Creme Oil introduces #OilKaNayaAvatar campaign that reinvents oiling

Section :Digital Briefs, Category : Marketing

Press Release
Parachute
Mumbai, May 08, 2019

Parachute Advansed Coconut Creme Oil, by Marico Limited, recently launched the #OilKaNayaAvatar campaign that encourages millennials to experience the wonders and benefits of oiling through a new age innovative format. Parachute Advansed Coconut Creme Oil gives all the nourishment of oiling in just 30 minutes with a unique blend of coconut milk and coconut oil. It aims to reinvent oiling by seamlessly integrating it in a girl's busy lifestyle. The innovative product range from Marico comprises of a Creme Oil pre-wash nourisher, an intense nourishment shampoo with the softness of coconut milk as well as a post-wash nourishing serum oil.

Bollywood celebrity Kiara Advani kickstarted the campaign by sharing her hair care dilemma through a "Rant video" on Instagram complaining of the lack of time to oil her hair as her Mother would want her to do. A few days later, as the campaign gained momentum, Kiara revealed her happiness through a fun "Rap" song on discovering the solution to her hair nourishment needs, #OilKaNayaAvatar - Parachute Advansed Coconut Creme Oil!

Till date, the Rap video has received 1.3 million views and the Rant video over 1.5 million views on Instagram.

Koshy George, Chief Marketing Officer, Marico Limited said, "We are focussed on expanding our hair nourishment portfolio through premium innovations that solve the consumer's unmet needs. Parachute Advansed Coconut Creme Oil is an ally for the millennial who believes in hair nourishment with oiling but may not have enough time to make it a habit. Through the #OilKaNayaAvatar campaign, the brand aims to connect with millennials who wish to stay rooted to the tradition of oiling with the convenience of time in a new-gen format."

Talking about her hair care regime Kiara Advani, Bollywood celebrity said, "My hectic work schedule and the lack of time have left me with no such thing as a hair care regime. Things that were fundamentally good for my hair, like oiling, are now getting more difficult to stick to as a routine. Parachute Advansed Coconut Creme Oil has truly turned out to be #OilKaNayaAvatar. The creme oil is so quick to absorb and requires only 30 minutes of application, which gives me the freedom to go about my day-to-day activities without having to oil my hair overnight. While I have always managed to find modern solutions to other traditions, oiling was always an elusive one. Not anymore!"

The Rap lyrics:

"Maa ke tarike mein dikkat nahi,
Oiling mein time ki ab jhanjhat nahi
Kyunki Creme Oil, oil ka Naya avata
Keeps me rooted, My way yaar!
Creme oil se mila mujhe solution

Baalon ko mera mila quick and pura poshan
Baalon ki care ab problem nahi
Easy hai oiling ab mushkil nahi
Creme Oil, oil ka Naya avatar
Keeps me rooted
My way yaar!

Kiara Advani's peppy rap is available here:

YouTube - https://www.youtube.com/watch?v=5ltLWC_EIvk&feature=youtu.be
Instagram - https://www.instagram.com/p/Bw9DcPyjAeJ/?utm_source=ig_web_copy_link

The product range is available across all modern and general trade outlets and pharmacies in Maharashtra and Bangalore as well as e-commerce portals like Nykaa, Amazon and Flipkart nationally.

For more information, please contact:

Vaishnavi Kanugula
Email - vaishnavi.kanugula@mslgroup.com