Hungama Mobile campaigns nominated for Meffys

Two campaigns created by Hungama Mobile have been nominated for the Mobile Entertainment Awards or Meffys, to be held in Monte Carlo, Monaco on Tuesday. Hungama’s Casino Royale campaign with Hutch has been nominated in the ‘Best Marketing’ category and its ‘Kingfisher Mobile Calendar’ has been nominated in the ‘Best Content’ category.

The Casino Royale campaign was run for Hutch subscribers who could download ringtones, wallpapers, video clips and games from the ‘Casino Royale’ movie, including exclusive behind-the-scenes content. The estimated $3.2 million was promoted across mainstream and below-the-line media.

“We are delighted and honoured to be nominated on an international platform like Meffys and to be grouped among such highly respected companies,” said Saleem Mobhani, COO, Hungama Mobile, in a statement.

The Meffys, organised by MEF, are awarded for the most innovative ads in the mobile entertainment industry, including big brands and start-ups alike. Nokia Nseries is the lead sponsor for the event this year, to be hosted by comedian Ray Cokes.

Rimma Perelmuter, MEF Executive Director, said in a statement on the MEF website, “This year’s entries proved that the mobile entertainment industry is set to meet its global revenue target of $38 billion by 2011, with an array of applications and services that make it easy and appealing for the consumer to discover and purchase content on the go.”