Ethniconlinenetwork.com appoints Amit Koshal as president

Ethniconlinenetwork.com is an online ad network which is a part of Manhattan Communications, which offers marketing services across various media

Marketing services firm Manhattan Communications has roped in Amit Koshal as president for its online ad network, named Ethniconlinenetwork.com (EON).

EON is the online ad network dedicated to serve online ads targeted towards South Asia based consumers on the Internet. It was acquired by Mediamorphosis from the US based technology company, PayPod, in 2009. Manhattan Communications (India) is the holding company for Mediamorphosis and EON.

Similar to other ad networks, the company ties up with publishers and enables advertisers to serve online ads across various portals. It offers advertisers to serve text, banner, rich media and video ads on more than 200 websites accessed across markets such as the US, the UK, Canada and India.

The company claims that a majority of its tie ups with publishers are on an exclusive basis. However, it is not ready to reveal the names of any publisher as of now.

Confirming his appointment, Koshal says, "I will head EON and my mandate will be to create and expand the EON brand in India." Koshal will report to Shantonu Aditya, director and chief executive officer, Manhattan Communications.

Aditya says, "Though EON was present in India but we were not focusing much on it earlier. However, now we have decided to consolidate and increase our focus on it." The company plans to expand its base in other Asia Pacific markets and will enter in the mobile marketing space as well.

Koshal has more than nine years of experience. Of that, he has spent about six years in the digital space. Prior to this, he has worked with UTV New Media as associate vice-president; MySpace (India) as business head, mobile services; and ACL Wireless. Before joining EON, he has been an entrepreneur and co-founder of FirstDialog, an online venture related to personal branding and social recruitment.

For the uninitiated, Manhattan Communications is a marketing services firm which offers marketing solutions related to print, television, radio, outdoor and Internet media. Other than this, it provides public relations and event management related services as well. Times Private Treaties, the private equity arm of Bennett, Coleman & Co. Ltd (BCCL), owns a stake in Manhattan Communications.