RK Swamy Hansa partners with viaLanguage USA; launches language translation services

The sales and marketing pact will facilitate partnerships with Indian companies to meet their language translation needs

Marketing communications and services group RK Swamy Hansa has inked a sales and marketing pact with US based viaLanguage, a language translation and website/software localisation solution provider.

The new entity, called HansaviaLanguage, will address international language translation needs of Indian companies - be they marketing materials, technical manuals, websites or software.

According to the agreement, HansaviaLanguage will provide the marketing and customer relationship management support, and viaLanguage will provide the project management support and access to its network of language experts, 'memory bank' software and the online translation system.

RK Swamy Hansa partners with viaLanguage USA; launches language translation services

In a press statement, Shekar Swamy, group chief executive officer, RK Swamy Hansa, says, "The global language translation service, with a network of in-country translators, is designed to be culture sensitive and customer focused. We are confident that this will fill a major need. We have been working with viaLanguage as its project hub for two years, serving US clients. This is a natural extension for us."

RK Swamy sees the demand to be huge and expects companies in the pharmaceuticals, exports and software sectors, and eLearning companies, among others, to avail of the services.

"It is a pretty wide market. Currently, the needs are not being addressed professionally and one does not get certified translation," says Shailen Sohni, chief operating officer, RK Swamy Hansa, in a conversation with afaqs!.

HansaviaLanguage already has a sales and marketing team in place. The service will start in Mumbai and shall gradually expand to major cities in the next six months. The current capabilities will largely focus on translation from English to foreign languages to address the needs of Indian customers communicating in non-English speaking countries.

"We are very excited to be in India, where more and more companies are eyeing the global marketplace. We are delighted with our partnership with RK Swamy Hansa. Its in-depth knowledge and experience will be invaluable to the partnership," says Darren Megarry, vice-president, corporate sales, viaLanguage.

viaLanguage provides multilingual solutions for global businesses that include product and digital marketing, legal translation, global eLearning and healthcare and life sciences initiatives. The company's clients include Nokia, Microsoft, Cisco, Walmart, Disney, Nike and Citibank.

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