Two senior lever appointments at Madison Media

Madison Media has announced two senior level appointments to its digital leadership team. Shobhit Gaur joins the agency as head of north digital and Sandeep Prabhudesai as south digital and analytics lead.

Gaur comes with over 11 years of experience in digital media having worked across a range of companies such as Starcom, IPG and GroupM. He will be overseeing the North operations of the agency and has the mandate of enhancing its product offering.

Speaking on his appointment, Gaur says in a press note, "I am pleased to be a part of Madison, an established name in digital end to end solutions. The agency is witnessing great growth and has great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead."

Prabhudesai too comes with 11 years of experience in analytics and digital marketing. He was previously working with MEC on Flipkart business. Prabhudesai says, "Madison is a strong brand with a roster of extraordinary work; work that's been awarded in India. I look forward to being a part of this high-energy, collaborative and diverse workplace.”

Vishal Chinchankar, chief digital officer, Madison Media says, "I am absolutely delighted to welcome on board our senior executives. I am confident that Shobhit and Sandeep will be able to deliver value to our clients through their diverse category experience. Their deep understanding of digital media and strategic skills will help us deliver the best solutions for our clients."

Madison Media was in the news last week for having acquired a majority stake in digital and performance marketing agency HIVEMINDS in Bangalore. The agency currently works with Marico, Asian Paints, Godrej Properties, Raymond, Levis, Tata Chemicals and many other clients in the Digital space.