Apart from the regular social media trends and Rahul Bose’s INR 442 “banana story”, Indian media platforms broke headlines on several issues. With the rise in number of viewers, advertisements these days get higher reach and engagement. The Indian advertisement industry has come a long way over the years. Right from being small sized business to developing into a full-fledged industry, ad spends have increased every year.
With sufficient support from the Indian government and the Reserve Bank of India (RBI), the marketing and advertisement segment is likely to improve the business environment in the nation. Technological advances have been resulting in development of newer gadgets, mobile devices and updates that are affecting the marketing scenario everywhere.
In July 2019, Indian ads of tech companies with new mobile devices and updates got more views compared to the rest. OPPO, Vodafone, RealmeIndia, Apple, Samsung, VIVO are a few of the leading brands that deserve mention here.
Let us cast a glance the advertisements that generated the most viewership for the month for July 2019 -
Only advertisements launched on YouTube in July 2019 are considered.
The list does not include ads (about the video content) by other content provider platforms like Netflix India, Amazon Prime Video and Hotstar.
The overall audience sentiment that is mentioned below each advertisement is based on the number of views, likes, dislikes, watch time, and comments.
All ads are as per the tracking done through Vidooly's advertisement search engine.
All the stats here are updated on August 1, 2019.
1. Kia Se Pre-Book Now!
Kia Motors launched its super stylish and “badass by design" car Seltos. This ad features Bollywood sensation Tiger Shroff who competes with a meerkat for being the brand endorser. The ad lasts 30 seconds and gives a glimpse of the car that might have got its design inspired from the featured animal. It recommends its viewers to pre-book the vehicle before the launch event.
2. Realme X: Leap to Premium
The latest Realme phone ad collaborated with Marvel studios to showcase the premium features in its model X. This ad runs for 30 seconds and displays snippets from “Spiderman Far from Home” movie. Realme India targets the audience by informing it about the pop-up camera and superhero themed phone features. Standing second on this list of ads, partnering with the movie release worked well for the brand.
3. Mi LED Smart TV #SayItSeeIt
The 45-second advertisement features the popular TV serial couple, Sahil and Monisha from Sarabhai Vs Sarabhai. It promotes the Mi LED Smart TV through a scripted frame involving a neighbour of the family in it. The TV functions on voice command, clearly visible from the role play, and is the main feature advertised here. With over 33 million views, the Mi LED Smart TV ad is third on this list.
4. 'What the world has to say' Redmi K20 Series
Xiaomi India once again made its way into the list of top 10 most watched Indian ads. This ad consists of real reviews from three of the world’s most followed tech reviewers. Unbox Therapy, Mrwhosetheboss and Frankie tech review the whole Redmi K20 series mobile phone. They can be seen appreciating the wonderful design, pop colours, advanced camera, beautiful display and functioning of the phone. The 43-second video ad has got over 32 million views so far.
5. 'Do you #NurtureYourCuriosity?' Mahindra Rise
A brilliantly composed, smart video ad by Mahindra Rise on nurturing curiosity. This one minute 39 second ad play features a girl who is curious and questions right from her childhood. The video is about developing sustainable world ideas through advanced technology. Using the hashtag FUTURise and #NurtureYourCuriosity, Mahindra Rise is trying to inspire its customers and viewers to question convention.
6. Privacy on iPhone - Private Side
Apple India has come up with this smart video ad which sends out a clear message on securing privacy and personal information. The ad shows different situations where people need privacy and try maintaining it through various ways. This 39-second video ends with a clever graphic that informs about how iPhones are secured and lock essential information in. This Apple advertisement has received over 30 million views.
7. realme X - Leap To Premium
The ad runs for 1 minute and 11 seconds featuring all best elements of the Realme X phone. It has models who endorse the camera quality, quick charging abilities, flagship speed of phone and everything that supports good gaming experience. The ad has got over 29 million views and a good amount of engagement too.
8. OPPO K3 'Designed to Perform'
The 30-second video has got over 26 million views, making a place for itself in this list. It is a normal mobile phone launch video where the various advanced features are explained. The vVideo displays the OPPO K3 phone with latest Qualcomm Snapdragon 710 processor with the trending rising camera. The screen features, game boost technology and speaker qualities are described in it.
9. Grow your business with the Data Strong Network - Vodafone SuperNet 4G
It is a beautifully made 40-second video that explains the strong connectivity with Vodafone SuperNet 4G. The company puts out the message through the role play which is relevant to youngsters these days.
It shows an old lady helping a young boy click pictures of her south Indian recipes. They try all angles when an old man present there uses the internet and gives them innovative ideas to plate the dishes. Vodafone lets its customers know that they can share photos instantly to expand their business witha 4G connection.
10. Cadbury Silk Oreo Red Velvet
The most loved chocolate company has come up with a new variant of its most successful chocolate, Cadbury Silk. They have used the popular brand jingle in it while the video shows red velvet Oreo cookie bit, cheesecake and Cadbury Silk together. With over 23 million views, the short 17-second video looks delicious.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)