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Axis Bank to Aam Aadmi Party to Uber CMO

Axis Bank to Aam Aadmi Party to Uber CMO...

Meet Manisha Lath Gupta, in her latest avatar. ... Read more

Interviews

Nikhil Madhok

Nikhil Madhok, (Head of content, Hotstar)

The purpose of Hotstar Specials is to turn viewers into paid subscribers: Nikhil Madhok, Hotstar

Star India's video on demand platform Hotstar, which came into being in February 2015, waited four years to make its full-fledged entry onto the 'Originals' bandwagon. Though it streamed few digital-only shows on the platform, those were few and far between. In early 2019, Hotstar announced that it would start creating premium shows and launched a new vertical - Hotstar Specials. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now