Last 30 days

Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Amid IPL 2024's echoes, here are some past ads painting a memorable melody

Commercials from Vodafone, Kingfisher, Pepsi India, Jio, CRED, and others that have made a lasting impression on viewers.
Marketing

boAt partners with RCB and GT as official audio & wearable sponsor for IPL 2024

With this strategic partnership, it aims to engage millions of fans and become the ultimate companion for cricket enthusiasts.
Advertising

Gulshan Group and Buffalo Soldiers forge a new creative partnership

The account will be served from the Delhi-NCR headquarters of the agency.
Marketing

Godrej Appliances joins ONDC Network

The brand aims to reach 20% of its e-commerce business through the ONDC Network by 2026.
Marketing

Exicom joins forces with Delhi Toofans for RuPay Prime Volley season three

Through this partnership, Exicom logo will feature on the Delhi Toofans team jerseys.
Advertising

Gulf Oil launches 'Gulf Unstoppable Army' campaign, empowering CSK fans to create ads

The campaign aims to give the players more time to train and excel.
Media

OML expands international touring schedule, showcasing Indian comedy talent globally

The schedule includes more than 20 OML-repped comedians performing in North America, Europe, the Middle East, and Australia.
Media

Charged by Thums Up, Parle, & Britannia ads to stream on JioCinema Brand Spotlight during IPL 2024 opener

'Brand Spotlight' is JioCinema's latest advertiser innovation, specifically designed to help advertisers across the board.
Advertising

ENO launches its chewable antacid bites with a new campaign

The TVC has been conceptualised by Ogilvy & Mather, India and developed by director Surjo Deb of Ubik films.
Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Amid IPL 2024's echoes, here are some past ads painting a memorable melody

Commercials from Vodafone, Kingfisher, Pepsi India, Jio, CRED, and others that have made a lasting impression on viewers.
Marketing

boAt partners with RCB and GT as official audio & wearable sponsor for IPL 2024

With this strategic partnership, it aims to engage millions of fans and become the ultimate companion for cricket enthusiasts.
Advertising

Gulshan Group and Buffalo Soldiers forge a new creative partnership

The account will be served from the Delhi-NCR headquarters of the agency.
Marketing

Godrej Appliances joins ONDC Network

The brand aims to reach 20% of its e-commerce business through the ONDC Network by 2026.
Marketing

Exicom joins forces with Delhi Toofans for RuPay Prime Volley season three

Through this partnership, Exicom logo will feature on the Delhi Toofans team jerseys.
Advertising

Gulf Oil launches 'Gulf Unstoppable Army' campaign, empowering CSK fans to create ads

The campaign aims to give the players more time to train and excel.
Media

OML expands international touring schedule, showcasing Indian comedy talent globally

The schedule includes more than 20 OML-repped comedians performing in North America, Europe, the Middle East, and Australia.
Media

Charged by Thums Up, Parle, & Britannia ads to stream on JioCinema Brand Spotlight during IPL 2024 opener

'Brand Spotlight' is JioCinema's latest advertiser innovation, specifically designed to help advertisers across the board.
Advertising

ENO launches its chewable antacid bites with a new campaign

The TVC has been conceptualised by Ogilvy & Mather, India and developed by director Surjo Deb of Ubik films.