Last 30 days

Social Media

Should the new tax rules for influencer marketing, worry brands or creators?

A look at whether the new taxation rules affect the working relationship between brands and creators.
Advertising

Nomad Food Project’s new campaign gives a ‘sanskari’ touch to western bacon

The digital campaign attempts to make bacon look as Indian as possible. It urges consumers to integrate it in their Indian meals.
Digital

Digital ad insertions grew by 2.3 times in the first quarter of 2022: TAM AdEx

Grammarly Keyboard was the most popular digital brand during this time, followed by Amazon.in, reveals the report.
Advertising

Reddit’s new ad evokes the comfort of connection its communities offer

It is the website’s first TV outing after Super Bowl 2021.
Media

Government may delete Twitter’s intermediary status

The social network has, until, July 4, 2022, to comply with past orders or else it faces the music.
Advertising

Flipkart pays a tribute to the sellers on the World MSME Day with a new brand film “MSMEs - Taking India Forward”

Flipkart celebrates the spirit of Indian sellers and MSMEs who work tirelessly to drive innovation and sustainable growth.
Media

BYJU's extends its sponsorship with the Indian Cricket Team

The extension has been carried for the next 18 months.
Advertising

Nykd by Nykaa announces Bhumi Pednekar as Brand Ambassador

Bringing lingerie conversations out of the closet, the new campaign ‘As Good as Nykd’ ft. Bhumi presents a refreshing view on women’s intimate wear.
Advertising

Aisle launches ‘10 Million Reasons Why’ campaign celebrates 10 mn users

With the campaign, Aisle finds the answer to the age-old question of ‘What happens after the happy ending?’
Advertising

This Pride Month, pet care brand Wiggles walks the talk

Celebrates real stories from the queer community with #MyPetMyPride.
Social Media

Should the new tax rules for influencer marketing, worry brands or creators?

A look at whether the new taxation rules affect the working relationship between brands and creators.
Advertising

Nomad Food Project’s new campaign gives a ‘sanskari’ touch to western bacon

The digital campaign attempts to make bacon look as Indian as possible. It urges consumers to integrate it in their Indian meals.
Digital

Digital ad insertions grew by 2.3 times in the first quarter of 2022: TAM AdEx

Grammarly Keyboard was the most popular digital brand during this time, followed by Amazon.in, reveals the report.
Advertising

Reddit’s new ad evokes the comfort of connection its communities offer

It is the website’s first TV outing after Super Bowl 2021.
Media

Government may delete Twitter’s intermediary status

The social network has, until, July 4, 2022, to comply with past orders or else it faces the music.
Advertising

Flipkart pays a tribute to the sellers on the World MSME Day with a new brand film “MSMEs - Taking India Forward”

Flipkart celebrates the spirit of Indian sellers and MSMEs who work tirelessly to drive innovation and sustainable growth.
Media

BYJU's extends its sponsorship with the Indian Cricket Team

The extension has been carried for the next 18 months.
Advertising

Nykd by Nykaa announces Bhumi Pednekar as Brand Ambassador

Bringing lingerie conversations out of the closet, the new campaign ‘As Good as Nykd’ ft. Bhumi presents a refreshing view on women’s intimate wear.
Advertising

Aisle launches ‘10 Million Reasons Why’ campaign celebrates 10 mn users

With the campaign, Aisle finds the answer to the age-old question of ‘What happens after the happy ending?’
Advertising

This Pride Month, pet care brand Wiggles walks the talk

Celebrates real stories from the queer community with #MyPetMyPride.