LAST 30 DAYS NEWS

Media Brand Awards 2019 42 brands win

Forty-seven golds were won at the first edition of afaqs!' Media Brand Awards held in New Delhi last evening. Read more

Thats an ad for a paint brand

That's an ad for a paint brand...

Advertising

Ananya Pathak | July 19, 2019

Shalimar Paints leaps onto cause-wagon with new ads. Do they work - or is the brand trying too hard? Read more

Swimming in the Shark Tank for lessons

Swimming in the 'Shark Tank' for lessons

Marketing

Kunal Mehta | July 19, 2019

... and sharks are not as gentle and docile as dolphins. Read more

Why is Hitachi trying to sell mango smoothies

Why is Hitachi trying to sell mango smoothies?

Marketing

Aishwarya Ramesh | July 19, 2019

Teaming up with Barista Coffee Company, Hitachi has become the country's first air conditioning brand to launch a special summer drink... Read more

Publicis Media appoints Anil Pandit as Programmatic Head

Publicis Media appoints Anil Pandit as Programmatic Head

Advertising

afaqs! news bureau | July 19, 2019

Prior to joining Publicis, he was working with Omnicom Media Group Read more

MagnonTBWA awarded digital duties for Ebro India

MagnonTBWA awarded digital duties for Ebro India

Digital

afaqs! news bureau | July 19, 2019

The account was won after a multi-agency pitch process. Read more

Vikas Gupta decides to move on from Unilever

Vikas Gupta decides to move on from Unilever

Marketing

afaqs! news bureau | July 19, 2019

He has worked with Unilever for the past 20 years. Read more

When brands have their own FaceApp moment

When brands have their own FaceApp moment

Digital

afaqs! news bureau | July 19, 2019

It's not just humans, but brands too are showing off grey hair! Read more

OnePlus Zen Mode gives 20-minute respite from the app

OnePlus 'Zen Mode' gives 20-minute respite from the app

Digital

Ananya Pathak | July 18, 2019

The new feature on OnePlus 7 and OnePlus 7 Pro locks users out of the phone, without any access to apps. Read more

Sales and marketing divide diminishes as millennials lead the charge LinkedIn survey

Sales and marketing divide diminishes as millennials lead the charge: LinkedIn survey

Marketing

afaqs! news bureau | July 18, 2019

The first State of Sales 2019 India report reveals how tech is transforming the sales landscape in India. Read more

High-quality content yields up to a 20 higher engagement IAS Report

High-quality content yields up to a 20% higher engagement: IAS Report

Digital

afaqs! news bureau | July 18, 2019

The study monitored 50 people during a 30-minute mobile experience. Read more

Dont let 6-year-olds become TV vamps cautions Disney

Don't let 6-year-olds become TV vamps, cautions Disney

Advertising

Anirban Roy Choudhury | July 18, 2019

Disney India's new 35-seconder ad to promote its 'Kids Pack' mesmerised experts. Read more

Times Network announces key elevations in its leadership team

Times Network announces key elevations in its leadership team

Media

afaqs! news bureau | July 18, 2019

Jagdish Mulchandani, Nikhil Gandhi, Vivek Srivastava and Shouneel Charles have been elevated to various respective postions. Read more

Resulticks brings onboard Kulmeet Bawa as Chief Operating Officer and President JAPAC

Resulticks brings onboard Kulmeet Bawa as Chief Operating Officer and President, JAPAC

Digital

afaqs! news bureau | July 18, 2019

Former Adobe VP and managing director to spearhead Resulticks' global strategy and growth. Read more

Vertical vs Horizontal format - how does it affect ad filmmaking

Vertical vs Horizontal format - how does it affect ad filmmaking?

Digital

Aishwarya Ramesh | July 17, 2019

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer's attention span - four ad-filmmakers tell us. Read more