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LAST 30 DAYS NEWS

Market forces at play benefits of new tariff order will be visible soon TRAI Chairman RS Sharma

The chairman of the Telecom Regulatory Authority of India spoke to us about BARC India, FDI on cable and many other aspects of the New Tariff Order. Read more

Alcohol brand Absolut Indias stylised take on racism

Alcohol brand Absolut India's stylised take on racism...

Digital

Aishwarya Ramesh | April 18, 2019

This isn't the first time the brand has dabbled in causevertising and other alcohol brands are doing it too. Read more

Brands ride high on the election wave

Brands ride high on the election wave...

Digital

Deepashree Banerjee | April 18, 2019

From Swiggy and KFC to MX Player and Times Now, the hottest names in the ad biz are out with their election-themed campaigns as we arrive at the second phase of polling in the ongoing Lok Sabha election. Read more

Dentsu Aegis Network appoints Ajay Row for DAN Consult

Dentsu Aegis Network appoints Ajay Row for DAN Consult

Advertising

afaqs! news bureau | April 18, 2019

He has been roped in as Partner for CRM (Customer Relationship Management), loyalty and data. Read more

Vineet Singh Hukmani steps down from 943 Radio One India

Vineet Singh Hukmani steps down from 94.3 Radio One India

Media

afaqs! news bureau | April 18, 2019

He was the MD, CEO & shareholder director in Next Radio and has decided to step down from his board & operating responsibilities. Read more

Durex Fevicol Hotstar among brands teasing Game of Thrones fans

Durex, Fevicol, Hotstar among brands teasing Game of Thrones fans

Advertising

Aishwarya Ramesh | April 18, 2019

Some brands are finding creative ways to seat themselves on the iron throne... Read more

HTs Rajiv Bansal decides to move on

HT's Rajiv Bansal decides to move on

Media

afaqs! news bureau | April 18, 2019

While his next move is unconfirmed, Bansal's major decision would be to either venture out on his own or join another company. Read more

ALTBalaji Where it stands two years post-launch

ALTBalaji: Where it stands two years post-launch

Digital

Anirban Roy Choudhury | April 17, 2019

Nachiket Pantvaidya, CEO ALTBalaji and group COO Balaji Telefilms speaks about the highlights of its journey so far and the way ahead. Read more

A closer look at Zee Cinemas re-branding exercise

A closer look at Zee Cinema's re-branding exercise

Advertising

Sunit Roy | April 17, 2019

We spoke to Prathyusha Agarwal - CMO, ZEEL, about the new logo and its brand positioning - 'Seene Mein Cinema'. Read more

AI predicting consumer behaviour and personalising customer experiences

AI, predicting consumer behaviour and personalising customer experiences...

Digital

Aishwarya Ramesh | April 17, 2019

Here are some of the things that went down at Adobe's Symposium 2019. Read more

Why are Publicis executives cross-dressing

Why are Publicis executives cross-dressing?

Advertising

afaqs! news bureau | April 17, 2019

The initiative is part of Publicis India's #AllEqual campaign, designed to draw attention to the existing gender pay gap in the industry - and to take a stand against it. Read more

BARC India Strengthens Its Partnerships  Product Portfolio

BARC India Strengthens Its Partnerships & Product Portfolio

Media

afaqs! news bureau | April 17, 2019

Appoints Aaditya Pathak As Executive Vice President-Partnerships & Growth and elevates Elbert D'silva to spearhead the Product Leadership & Excellence Team. Read more

Amazon Prime Video tags Zomato Tinder Fevicol to announce Gully Boy

Amazon Prime Video tags Zomato, Tinder, Fevicol to announce Gully Boy

Digital

Aishwarya Ramesh | April 17, 2019

Some of the brands tagged came up with raps of their own in response. Read more

Grofers takes on the supermarket hard-sells price factor

Grofers takes on the supermarket; hard-sells price factor

Advertising

Deepashree Banerjee | April 16, 2019

In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket. Read more

Congress Hai Na rap song woos first-time voters

'Congress Hai Na' rap song woos first-time voters

Digital

Aishwarya Ramesh | April 16, 2019

Another politically themed rap video in support of a political party has surfaced on YouTube. Read more