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LAST 30 DAYS NEWS

In a digital world consumers are aware cynical distrustful D Shivakumar Aditya Birla Group

What matters to people, and consequently brands, in the online world? Ex-Pepsi hand and present day executive president at Aditya Birla Group D Shivakumar gave some tips on stage at Kochi last afternoon. Read more

Dentsus model is closest to S4 Capital - Sir Martin Sorrell

"Dentsu's model is closest to S4 Capital." - Sir Martin Sorrell

Digital

Abid Hussain Barlaskar | February 21, 2019

Sorrell reveals that S4 Capital is set to start operations in India soon, starting with content. He also hinted at acquiring 'small, successful' agencies as a strategy. Read more

A closer look at Paisabazaars Wedding Speech advert

A closer look at Paisabazaar's 'Wedding Speech' advert

Digital

Sunit Roy | February 21, 2019

This long-form film crafted by Enormous Brands, features a hearing/speech impaired protagonist. Read more

Edelweiss Tokio Lifes new TVCs directed by Shoojit Sircar tell you why you need a backup of your backup plan

Edelweiss Tokio Life's new TVCs directed by Shoojit Sircar tell you why you need a backup of your backup plan

Advertising

Aishwarya Ramesh | February 21, 2019

Is it a bird? Is it a plane? Nope, it's... Mom? In Shoojit Sircar's new ad films for Edelweiss Tokio Life insurance, Moms save the day... Read more

Leo Burnett wins CarDekhocom

Leo Burnett wins CarDekho.com

Advertising

afaqs! news bureau | February 21, 2019

Cardekho is a platform which connects the buyers with their dream cars. Read more

Dentsu Aegis Network SEA acquires leading data-driven digital marketing agency Happy Marketer

Dentsu Aegis Network SEA acquires leading data-driven digital marketing agency Happy Marketer

Marketing

afaqs! news bureau | February 21, 2019

The acquisition will help strengthen Dentsu Aegis Network's people-based market offering in Asia-Pacific. Read more

MobiKwik COO Mrinal Sinha quits

MobiKwik COO Mrinal Sinha quits

Digital

afaqs! news bureau | February 21, 2019

Sinha was elevated to the role of MobiKwik COO in August 2015. Read more

If you have scale you can make money on AVOD Karan Bedi

"If you have scale you can make money on AVOD": Karan Bedi

Digital

Anirban Roy Choudhury | February 20, 2019

MX Player launched its OTT avatar and announced its 'Original' shows; CEO, Karan Bedi discusses the platform's new stance. Read more

Our digital presence has helped increase footfalls Shoppers Stops Uma Talreja

"Our digital presence has helped increase footfalls": Shoppers Stop's Uma Talreja

Digital

Aishwarya Ramesh | February 20, 2019

Their newest digital campaign uses augmented reality to promote their tie-up with Kendall and Kylie Jenner's range of bags. Read more

There is no silver bullet for ad fraud - Shane Dewar Essence

"There is no silver bullet for ad fraud." - Shane Dewar, Essence

Digital

Abid Hussain Barlaskar | February 20, 2019

Shane Dewar, vice-president, Media Operations - APAC at Essence, speaks about how ad fraud operates in murky waters and there is no single point solution especially in a diverse country like India and a region like APAC. Read more

Social Kinnect bags the Social media mandate for Radio Mirchi

Social Kinnect bags the Social media mandate for Radio Mirchi

Digital

afaqs! news bureau | February 20, 2019

The mandate was won following a multi-agency pitch, and will be operated out of the agency's Mumbai office. Read more

The Big Bhookad Adarsh Munjal joins Buzzinga Digital

"The Big Bhookad", Adarsh Munjal joins Buzzinga Digital

Digital

afaqs! news bureau | February 20, 2019

He has been appointed as creative director. Read more

Naspers appoints Anirban Mukherjee as CEO of PayU India

Naspers appoints Anirban Mukherjee as CEO of PayU India

Digital

afaqs! news bureau | February 20, 2019

Anirban also joins PayU's global fintech leadership team, driving new initiatives and investments across high-growth markets. Read more

Simmi Karna joins Reliance Entertainments Big Synergy

Simmi Karna joins Reliance Entertainment's Big Synergy

Digital

afaqs! news bureau | February 20, 2019

She has over two decades of experience in creating Long Form and Short Form content. Read more

PepsiCos Kurkure jumps on to cause-wagon

PepsiCo's Kurkure jumps on to cause-wagon

Advertising

Deepashree Banerjee | February 19, 2019

In a new spot-with-a-message led by Tapsee Pannu, the snack brand appears to address tier II consumers. Read more