LAST 30 DAYS NEWS

When Ford romanced poetry and puraani dilli

The film, set in the narrow lanes of Old Delhi, flaunts Figo's 'manoeuvrability' and poses the vehicle as a hero that takes you home. Read more

Sleek ad puts dad-son duo in kitchen

Sleek ad puts dad-son duo in kitchen

Advertising

Ananya Pathak | July 23, 2019

In a 50-second spot, the kitchen hardware brand from the house of Asian Paints attempts to degenderise the kitchen space. Read more

Marketers eyeing the millennial - a discourse

Marketers eyeing the millennial - a discourse

Marketing

Kunal Mehta | July 23, 2019

Decoding millennials, India's fast-growing buyer pool... Read more

Chimpz Inc retains Spartan Pokers digital mandate

Chimp&z Inc retains Spartan Poker's digital mandate

Digital

afaqs! news bureau | July 23, 2019

The full service digital-first agency has been retained for the third consecutive year. Read more

Brands cheer as Chandrayaan-2 takes off

Brands cheer as Chandrayaan-2 takes off

Digital

afaqs! news bureau | July 23, 2019

..and make an effort to weave it in their communications.. Read more

Changing habits takes time Abhishek Joshi of MX Player

"Changing habits takes time": Abhishek Joshi of MX Player

Digital

Anirban Roy Choudhury | July 22, 2019

The head of marketing and business partnerships for MX Player, speaks about the marketing challenges... Read more

Is mocking the iPhone still in fashion for rivals

Is mocking the iPhone still in fashion for rivals?

Digital

Abid Hussain Barlaskar | July 22, 2019

Years back, we analysed the situation when rival brands were snapping at Apple's iPhone. Jump to 2019, and the snapping is still trending. But why? Read more

Blurring lines between Programmatic  CPC Media Buying

Blurring lines between Programmatic & CPC Media Buying

Media

News Bureau, Marketing Interactive | July 22, 2019

To create a distinction, CPC mostly operated on Native Inventory while display/ heavy ad formats were filled by programmatic direct or PMP. Read more

Big Trunk Communications bags digital duties for Sbarro India

Big Trunk Communications bags digital duties for 'Sbarro' India

Advertising

afaqs! news bureau | July 22, 2019

Big Trunk Communications will be involved in Digital Strategy and Media Advertising, along with content creation and design work. Read more

DAN Programmatic launches AI-powered audience insights engine

DAN Programmatic launches AI-powered audience insights engine

Digital

afaqs! news bureau | July 22, 2019

The Data Sciences Division of the network aims to connect DAN Explore for Programmatic with its proprietary Insights engine (DAN Explore) and audience activation layer (DAN Planner).
Read more

Media Brand Awards 2019 42 brands win

Media Brand Awards 2019: 42 brands win

Media

afaqs! news bureau | July 20, 2019

Forty-seven golds were won at the first edition of afaqs!' Media Brand Awards held in New Delhi last evening. Read more

Thats an ad for a paint brand

That's an ad for a paint brand...

Advertising

Ananya Pathak | July 19, 2019

Shalimar Paints leaps onto cause-wagon with new ads. Do they work - or is the brand trying too hard? Read more

Swimming in the Shark Tank for lessons

Swimming in the 'Shark Tank' for lessons

Marketing

Kunal Mehta | July 19, 2019

... and sharks are not as gentle and docile as dolphins. Read more