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LAST 30 DAYS NEWS

Want to delight Millennial Moms Pankaj Duhan RB on Dettol soaps

We spoke to the CMO of RB, South Asia Health, about Dettol's latest 'Co-Created with Moms' range of products in the soap segment. Read more

Ahead of India-Pak game Star Sports puns on baap baap hota hai jibe in ad

Ahead of India-Pak game, Star Sports puns on 'baap baap hota hai' jibe in ad

Advertising

Deepashree Banerjee | June 14, 2019

The copy of Star Sports' latest spot under the #CricketKaCrown umbrella draws on an old India-Pak jeer slinging match about 'baaps' and 'betas'. Read more

Ford India pulls a Gillette A look at the brands new woke spots

Ford India pulls a Gillette: A look at the brand's new 'woke' spots

Advertising

Aishwarya Ramesh | June 14, 2019

Two new TVCs for Ford India by BBDO India want to target a 'woke' audience... Read more

Digital ad spends might overtake print ad spends in 2019 GroupMs TYNY Worldwide Media Forecast

Digital ad spends might overtake print ad spends in 2019: GroupM's TYNY Worldwide Media Forecast

Marketing

afaqs! news bureau | June 14, 2019

The global edition of GroupM's This Year Next Year report predicts that Indian ad spends will grow to 7.5 per cent by FY 2020. Read more

USV appoints Lowe Lintas as brand partners for Sebamed

USV appoints Lowe Lintas as brand partners for Sebamed

Advertising

afaqs! news bureau | June 14, 2019

The creative mandate also includes its consumer products range Read more

Prayagh Nutri collaborates with Lk Saatchi  Saatchi on confectioneries brand - Lavian

Prayagh Nutri collaborates with L&k Saatchi & Saatchi on confectioneries brand - Lavian

Advertising

afaqs! news bureau | June 14, 2019

The brand alignment decision was made without going through the pitch process. Read more

Twitters first ad campaign for India is out No it doesnt shame the trolls

Twitter's first ad campaign for India is out: No, it doesn't shame the trolls

Advertising

Ashwini Gangal & Abid Hussain Barlaskar | June 13, 2019

Twitter is out with its first consumer marketing campaign in India - the media plan includes TV commercials. But why again doesn't it tackle the trolling menace? Read more

Rashmi Bansals new book shines the spotlight on intrapreneurs

Rashmi Bansal's new book shines the spotlight on intrapreneurs

Marketing

Aishwarya Ramesh | June 13, 2019

Her book, titled 'Shine Bright', chronicles the stories of managers turned intrapreneurs... Read more

Indian ad spends will reach Rs 6969 billion this year DANs Advertising Spend 2019 Forecast

Indian ad spends will reach Rs. 696.9 billion this year: DAN's Advertising Spend 2019 Forecast

Advertising

afaqs! news bureau | June 13, 2019

The Forecast predicts that Cricket World Cup and Lok Sabha Elections are set to increase ad spends in India to 11.4 per cent in 2019. Read more

Regional language helps connect with newer fans Gautam Thakar

"Regional language helps connect with newer fans": Gautam Thakar

Media

Anirban Roy Choudhury | June 12, 2019

The World Cup is here and the CEO of Star Sports is hoping to capture a fresh set of audiences. A chat on the need to regionalise this 'content'. Read more

Xiaomi zooms in in new ads with Ranveer Singh

Xiaomi 'zooms' in, in new ads with Ranveer Singh...

Advertising

Aishwarya Ramesh | June 12, 2019

Xiaomi's new ads starring Ranveer Singh tap into humour to drive the message of the phone's main feature across. Read more

As brands salute Yuvraj Singh we analyse Moment Marketing

As brands salute Yuvraj Singh, we analyse 'Moment Marketing'

Marketing

Aishwarya Ramesh | June 12, 2019

Yuvraj Singh announced his retirement from cricket on June 10 and brands have released timely creatives on the occasion. A look at 'Moment Marketing' - the current hot trend. Read more

Does your brand give the SPA benefit

Does your brand give the SPA benefit?

Marketing

Kunal Mehta | June 12, 2019

SPA in this context means - Salience, Performance, Advantage. Read more