Marketing Initiative

Blurring lines between Programmatic  CPC Media Buying

Blurring lines between Programmatic & CPC Media Buying

To create a distinction, CPC mostly operated on Native Inventory while display/ heavy ad formats were filled by programmatic direct or PMP. Read more

Three lives bound together by one Nikaah COLORS presents Bahu Begum

Three lives bound together by one Nikaah, COLORS presents Bahu Begum

The show premiered on July 15, 2019, and airs every Monday to Friday at 9.30 pm. Read more

Freedom Healthy Oil breaks the stereotypical gender bias in its new ad film

Freedom Healthy Oil breaks the stereotypical gender bias in its new ad film...

Freedom Healthy Oil breaks the stereotypical gender bias in its new ad film... Read more

Kajaria goes to the gullies this Cricket World Cup

Kajaria goes to the gullies this Cricket World Cup

Get nostalgic with Kajaria's 2019 World Cup campaign video.
Read more

COLORS premieres Choti Sarrdaarni - A powerful tale of a relentless Bahadarni

COLORS premieres Choti Sarrdaarni - A powerful tale of a relentless Bahadarni

The story is weaved around Meher's journey of motherhood while overcoming challenges with determination and strength. Read more

COLORS Cineplex launches Uttar Pradeshs first solar power theatre Electro at Meeruts Nauchandi Mela

COLORS Cineplex launches Uttar Pradesh's first solar power theatre 'Electro' at Meerut's Nauchandi Mela

The one of its kind innovative movie theatre beats power cuts by providing uninterrupted Entertainment. Read more

The nostalgia of making Mera Pehla Achaar

The nostalgia of making 'Mera Pehla Achaar'...

Fortune Foods asks people to share their stories of 'Mera Pehla Achaar'... Read more

An unconventional love story with a venomous twist COLORS launches supernatural drama Vish

An unconventional love story with a venomous twist, COLORS launches supernatural drama 'Vish'

The show premieres on June 10, 2019, and will air every Monday to Friday at 10. 30 pm on COLORS. Read more

COLORS premiere Shrimad Bhagwat Mahapuran - A saga blending mythology and philosophy

COLORS premiere Shrimad Bhagwat Mahapuran - A saga blending mythology and philosophy

Conceptualized by Rajkumar Dhoot, the show premiered on June 2, 2019, and will air every Sunday at 11 am. Read more

Why own a DSLR when OPPOs Reno 10X Hybrid Zoom serves the purpose

Why own a DSLR when OPPO's Reno 10X Hybrid Zoom serves the purpose

Some of the flagship features include 48MP+8MP (wide angle) + 13MP (telephoto), 10x hybrid zoom, Ultra Night Mode 2.0, 4K video, and much more. Read more

Groove with the three generations as Dance Deewane is back

Groove with the three generations as Dance Deewane is back!

Presented by Colgate, it premieres on June 15, every Saturday and Sunday at 9 pm on COLORS. Read more

COLORS to present a gamut of new shows across genres

COLORS to present a gamut of new shows across genres

Announces the launch of two drama series - Kawach Mahashivratri, Bepanah Pyaarr, and Dance reality show - Dance Deewane 2. Read more

Get Yourself Closer to the World With OPPO Reno 10X Hybrid Zoom

Get Yourself Closer to the World With OPPO Reno 10X Hybrid Zoom

The new device is equipped with triple rear cameras - 48MP+8MP (wide angle) + 13MP (telephoto), 10x hybrid zoom, Ultra Night Mode 2.0, 4K video, and much more. Read more

This summer let the AC Adjust for you with the new Voltas Adjustable Inverter AC

This summer, let the AC Adjust for you with the new Voltas Adjustable Inverter AC

Some of the features include adjusting itself depending on the capacity and weather condition, Superdry mode, CO2 reduction, PM 2.5 filtration, and more. Read more