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Mohapatra has joined the to-be-launched health insurance project, a joint venture between Apollo Hospitals and German insurance company DKV. His mandate will be to look after the company’s marketing, branding and communication requirements
Chandy Mohapatra has joined the health insurance project to be launched as a joint venture between Apollo Hospitals and German insurance company DKV, as chief manager, marketing and communication. His last designation was director, client services, at Dentsu Marcom, New Delhi.
The joint venture is known by the name of Apollo DKV Insurance Corporation. Apollo holds a majority stake in this venture and plans to roll out five different health insurance products by the end of August this year. Mohapatra will be based in Gurgaon and his primary mandate will be to look after the company’s marketing, branding and communication requirements.
Chandy Mohapatra |
Some of the brands he worked on in Dentsu include Honda, Iffco-Tokio General Insurance, Daikin and Toshiba. Among his recent projects, he was instrumental in formulating the branding strategy for the launch of the 125 cc motorcycle, Honda Shine, and Iffco-Tokio’s hassle free claims.