Sheran Mehra to spearhead marketing at DBS Bank

DBS Bank has appointed Sheran Mehra as head, group strategic and marketing communications.

Sanjiv Bhasin, chief executive officer and general manager, DBS Bank, says, "Given India's close ties with Singapore, it is important that we create our identity here, and being a BFSI marketing doyen, Sheran is the right fit for the right challenge. Sheran's expertise across multiple sectors such as banking, FMCG, lifestyle and advertising means she is attuned to our mindset of creating awareness and coming up with out-of-box marketing platforms with maximum outreach."

Calling it a "thrilling new chapter" in her professional life, Sheran looks forward to the new role at DBS Bank.

Sheran brings in more than a decade of experience in marketing and branding. Her core key result areas are competitive analysis, advertising and communications, consumer research, planning and strategy and branding.

Her career in advertising includes assignments with SSCB, Lintas and Ogilvy, and handing of accounts like Kimberly Clark, Hindustan Lever, Amex, ICICI Direct and Pfizer.

She ventured into financial services marketing with HSBC and later moved on to become head of marketing of the core team which launched Barclays Bank PLC in India. Sheran also developed and relaunched Dhanlaxmi Bank's new brand identity across India.