afaqs! news bureauPublished: 28 Jan 2014, 12:00 AM

StrawberryFrog wins creative duties of Raymond

The account moves from R K Swamy BBDO after a multi-agency pitch.

StrawberryFrog wins creative duties of Raymond
StrawberryFrog wins creative duties of Raymond
StrawberryFrog India has won the creative duties of textile, apparel and fashion major, Raymond. Awarded after a multi-agency pitch that went on for four months, this mandate includes all brand activities for Raymond's fabrics and ready-to-wear products.

The move comes after Raymond's decade-long relationship with R K Swamy BBDO, which reportedly ended in September, 2013. Raymond has also moved its media account to Madison and social media mandate to Social Wavelength. The current advertising budget of the brand is estimated at Rs 50 crore.

Mrinmoy Mukherjee, marketing director, Raymond, says, "Over the last six months, we have been working towards sharpening and contemporising our market ecosystem."

Raymond joins StrawberryFrog's recent roster of wins that includes Miller beer, Xylys by Titan Watches, Mahindra e2o electric car, Vadilal ice-creams, Lakme Salon, Piramal and Shakti Pumps, among others.