The agency will handle the brand strategy and marketing communication for BenQ India.
Says Japneet Singh, managing director, Option Designs, "We look forward to handle creative solutions in terms of marketing and branding for their better penetration in the Indian market." Rajeev Singh, Country Head & General Manager, BenQ India has this to say: "We have been dealing with Option Design for the last three years and seen them evolve on the processes and creative approach. They have been thorough with their understanding of the business, pragmatic thinking and wide body creative approach."
For the record, BenQ Corporation was founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life". It aims to elevate and enrich every aspect of consumers' lives. To realise this vision, the company focuses on the aspects that matter most to people today - lifestyle, business, healthcare and education - with the hope of providing people with the 'means to live better, increase efficiency, feel healthier and enhance learning'.